In this video, you’ll learn about 3 link outreach methods and the pros and cons of each link building approach.
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Additional Link Building Resources
[Playlist] Advanced Link Building Course by Ahrefs ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2t31nRDgkPZ7p1PDfHmaW8P
[Previous Lesson] The Blitz List: How to Start Link Building Campaigns Fast – 3.3. Link Building Course ► https://www.youtube.com/watch?v=p7MupxU0BEg
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Traditionally, there were two approaches to outreach:
► Shotgun approach, when you send the exact same email to all your prospects without any personalization;
► Sniper outreach, when you carefully pick pages to target and send personalized emails to start a conversation rather than get a link.
However, neither of these outreach approaches are ideal to get backlinks.
We recommend you use a hybrid approach instead. It allows you to send emails to a large group of prospects while keeping them personalized to a certain extent.
Watch the video to learn more about these outreach approaches.
