Keyword Research Pt 1: How to Analyze Searcher Intent – 1.2. SEO Course by Ahrefs

In lesson 1.2 of our SEO basics course, you’ll learn what search intent is and how to determine it using the 3C formula.
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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ►

Keyword Research Tutorial: From Start to Finish ►

Learn How to Do Effective Keyword Research for SEO ►

Keyword Research Tutorials For SEO ►

[Tool] Keywords Explorer ►
[Tool] Keyword Generator ►
[Tool] SERP Checker ►

Search intent represents the reason behind a searcher’s query.

Matching search intent is important to show search engines that your page will fulfill their goal, which is to deliver the most relevant results for any given query.

And while it might sound like you’re trying to satisfy Google, what you’re actually doing is learning what you need to do to satisfy the searcher’s intent.

Identifying search intent is usually quite easy. All you have to do is search for the keyword you want to rank for and then analyze the top-ranking results. And the top-ranking results are a great proxy to understand search intent because Google understands what searchers want, probably more than anyone else.

But how do you analyze the top-ranking results?

You can use a simple formula we call the 3 Cs’ of search intent. And you’ll learn how to use this formula to analyze search intent in this video.


0:45 Identify the search intent
1:10 Check the three C’s of search intent
2:24 Examples of content analysis

#searchintent #keywordresearch #seo

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