Garret Acott


Garret has been involved in Internet Marketing and SEO since 1998.

Garret is one of the foremost authorities in “Business Hacking,” methods utilizing negative SEO.

Garret manipulates search results to affect primarily Brand-based search results, positively or negatively. 

Garret is currently putting most of his time toward Skunk Tech, which is the first and still ONLY SEO Agency to have the “balls” and admit that they use negative SEO in their campaigns.

Garret is the CEO of TurboWare, the parent company of CTR Booster and Session Splitter.


11:14 – Get Ranking on Page 1 of Google

Garrett’s secret sauce? A unique blend of backlinking and Click-Through Rate (CTR) optimization. Garrett specializes in the Gray Niche, a realm distinct from conventional SEO strategies. In this competitive domain, he employs these powerful techniques to catapult his content to the forefront of Google’s search results. Garrett is your go-to guru for getting on page one of Google.

15:58 – Overview of CTR Booster and Session Splitter

Garrett spills the beans on CTR boosters and session splitters in the world of SEO. CTR boosters are nifty software tools that can work wonders for your website’s click-through rate. Garrett’s team acquired one such tool from a fellow developer who understands the ever-changing landscape of Google. This software essentially simulates user behavior, creating clicks and tricking Google into believing that people are actively searching for specific terms related to your website. As a result, Google rewards your site with a higher ranking because it perceives a strong user interest. It’s a smart SEO move that can give your website the boost it deserves.

24:08 – Common Tactics Employed with Negative SEO

Garrett explains that negative SEO tactics are less common than people believe. Many problems attributed to negative SEO are often caused by website owners’ mistakes, such as mismanagement, bad interlinking, or hosting changes. He advises against jumping to conclusions and suggests thoroughly assessing your own SEO practices before blaming external factors.

25:38 – Understanding the Strategies for Negative SEO Tactics

Garrett discusses tactics that some might consider negative SEO, such as Distributed Denial of Service (DDOS) attacks and porn links. However, he clarifies that his team doesn’t engage in illegal activities like DDOS attacks. While porn links could be seen as negative SEO, they are less effective now. He mentions a method known as the “Poison Well” method, which involves linking a website to bad neighborhoods online. This association can harm a website’s ranking over time.

27:41 – Finding Bad Neighborhoods

In this segment, Garrett delves into the topic of identifying bad neighborhoods on the internet. He mentions that in the past, it was challenging to find such neighborhoods, but now you can access lists of malware and phishing sites on platforms like GitHub. Additionally, firewall vendors maintain lists of websites they consider harmful. Garrett’s team downloads and deduplicates these lists, using software called GSA platform identifier to identify websites for backlinking. This information is crucial for understanding how they approach SEO strategies.

29:55 – Experiences with Negative SEO 

Garrett occasionally tests negative SEO techniques on targets who have caused trouble, but he primarily uses them in competitive gray niches. These methods are legal, and he has legal guidance to ensure compliance. Garrett focuses on improving their assets’ rankings while pushing down competitors, using a mix of strategies, including backlinking. However, he doesn’t delve into specific legal techniques, leaving room for audience exploration.

32:00 – Legal techniques for pushing down brands for other assets

Garrett suggests a reputation management technique where you classify search results and then improve the link profiles and content sentiment of positive assets. Tracking the results through graphs helps manage the SERP effectively and tackle negative content promptly. Garrett encourages the audience to try these methods for reputation management.

35:11 – Strategies for managing online reputation by pushing down negative content

Garrett is referring to web pages or articles when he mentions “assets.” In reputation management, these assets are typically articles or similar content. If identified early, they can be pushed down in search rankings effectively, even if they are on authoritative websites.

37:52 – Benefit of getting ranked above another competitor

To protect against negative SEO, Garrett emphasizes the importance of monitoring backlinks and tier structures on your website. Managing the tier structure effectively can help prevent negative SEO attacks. Additionally, monitoring your online reputation, including your domain’s reputation and email lists, is crucial. Negative SEO techniques may utilize email to harm a domain, so staying vigilant is key to preventing such attacks.

40:40 – Protect yourself from different email

They have developed a method that involves using spam to make it appear as if it’s originating from a specific domain. This method includes crowdsourcing spam complaints as part of their strategy.

42:34 – Perfect segue to like recovering from negative SEO tax 

According to Garret, in the event of a negative SEO attack, businesses should consider these steps before seeking professional assistance:

  1. Assess the Tier Structure: Examine the tier structure of their website and attempt to clean it up if necessary. Identifying and rectifying issues in the website’s tier structure can be a helpful initial step.

      2. Consider a Domain Migration: If the negative SEO attack is severe and cannot be easily remedied,              one option is to move to a new domain. This involves setting up a new domain and utilizing 301                  redirects to transfer all the content and SEO authority from the old domain to the new one. Properly executed, this can mitigate the impact of the attack.

These steps can serve as a preliminary response to a negative SEO attack, and in some cases, they may be sufficient to address the issue without the need for professional intervention.

43:38 – Recovering from a negative SEO attack

For Garret, recovering from a negative SEO attack can vary in terms of time and complexity. Some key factors to consider include:

  1. Duration of the Attack: The first step is to determine whether the negative SEO attack is still ongoing. If it’s an active attack, addressing it promptly is essential to prevent further damage.
  2. Identifying the Culprit: Investigating and identifying who might be behind the attack can provide insights into their motivations. Sometimes, it’s a disgruntled SEO professional or competitor.
  3. Resource Availability: Conducting a negative SEO attack typically requires significant resources. If the attacker lacks the necessary resources or incentives, resolving the issue may be simpler.
  4. Negotiation: In some cases, it may be possible to negotiate with the attacker, especially if the dispute is related to unpaid debts or business conflicts. Paying any outstanding dues could halt the attack.
  5. Domain Migration: If the attack has caused severe damage and is difficult to mitigate, migrating to a new domain with proper 301 redirects can be an effective strategy. However, it might take some time to regain the original rankings and authority.
  6. Recovery Timeline: The timeline for recovery can vary widely. If the attack is stopped early and the damage is minimal, recovery may be quicker. On the other hand, if the attack has been ongoing for a while, it might take longer to regain rankings and trust with search engines.

It’s essential to approach each case individually, assess the extent of the damage, and take appropriate steps to address the negative SEO attack.

46:27 – Recovering SEO attack from a client

In the world of Gray niche and dealing with negative SEO attacks, the emphasis is often on pragmatic solutions rather than intricate recovery stories. Here’s a summary of the key points:

  1. Client Recovery: The focus has shifted away from client-based work to managing their own SEO projects within the Gray Niche.
  2. No Need for Elaborate Recovery Stories: Instead of delving into client recovery stories, the approach is to employ mass-scale 301 redirects when dealing with negative SEO attacks. This approach involves launching new brands and assets, building them up, and redirecting the old ones to regain rankings.
  3. Efficiency Over Elaboration: Recovering a website from a significant negative SEO attack can be extremely challenging and resource-intensive. In many cases, the most efficient solution is to move to a new domain and execute 301 redirects to preserve rankings and authority.

The focus here is on practicality and efficiency in managing SEO efforts within competitive and challenging niches. Elaborate recovery stories are less common in such scenarios, as the emphasis is on rapid and effective strategies.

49:04 – Google’s kind of filtering easily for negative SEO

When dealing with negative SEO, it’s generally better to start fresh with a new domain for reputation attacks. For other types of attacks, carefully assess existing assets, retain good links and content, and avoid forwarding anything associated with negative signals or neighborhoods. The approach depends on the specific circumstances, Garret explained.

50:00 – Becoming an SEO Professional

Garret advised becoming a successful SEO professional often involves specialization. Rather than being a generalist, focus on a specific niche or area of expertise. By mastering your chosen lane and becoming an expert in it, you’re more likely to achieve success and stand out in the field. Specialization can set you apart and open up unique opportunities.


If you have a Google Business Profile

Add your social links immediately.

It’s always best practice to help Google connect your Brand’s entities, and this is a perfect way to do so.

Just a heads up: I went into my GBP and did not see this option, so I’m assuming it’s still rolling out.

Backdoor Optimization Techniques by Kyle Roof

When starting a new site or working with a company with minimal site authority, I always go the keyword golden ratio route.

You can then combine this with the SEO avalanche technique.

I’ve put links in the description to help you under the two strategies if you are unfamiliar.

Are LSI keywords a thing in SEO? This has always become a heated debate.

The guys over SEO Fight Club chime in

Whether you believe there is no such thing as LSI keywords, something I know exists is negative SEO, which brings me to my favorite part of the show.

Please ask questions on topics, and I will address them in the order they are received.

Before we introduce our guest, here is a word from our sponsor.

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