Andy Chadwick


Andy Chadwick, a digital marketing consultant, specializes in SEO.

With a career spanning since 2013, Andy has predominantly collaborated with start-up companies.

Andy is renowned for his distinctive approach to keyword research, where he has created customized tools for enhanced keyword categorization and intent classification.

Andy currently holds the Co-founder and Content SEO Lead position at Snippet Digital.


18:14 – Ranking page 1 on Google
Andy Chadwick’s recipe for ranking on Google’s page one is simple yet effective: good content, links, and intent. Quality content that engages your audience, combined with a robust link-building strategy, and content that aligns with user intent, is the key to digital success.

28:08 Keyword ClustersAndy Chadwick’s keyword magic involves grouping similar keywords for maximum impact. He highlights two methods: Natural Language Processing (NLP) and Surp Clustering (Search Engine Result Page). While NLP relies on algorithms, Surp Clustering delves into real search results, making it more Google-centric. For instance, “vaporizer parts” and “vaporizer accessories” may appear similar, but Surp Clustering reveals different search results. It’s about aligning with Google’s world, ensuring more targeted SEO and content strategies.

30:30  SERPS and SEO

Andy Chadwick emphasizes the importance of keyword clustering in SEO. It simplifies keyword research, helping manage vast lists effectively. Beyond this, Andy explores novel uses, like spotting keyword cannibalization and enhancing content strategies. His tool, SERP clustering, aligns with Google’s dynamic results, allowing precise content optimization. Andy’s Reddit example highlights how clustering unearths unique keywords, a valuable strategy for new brands. In sum, keyword clustering is a versatile SEO tool, streamlining research, uncovering hidden keywords, and adapting to the evolving digital landscape.

36:18 – Content Plan 

Andy Chadwick, a content strategy expert, explains the Hub and Spoke model’s core concept—a central content piece linked to subtopics for comprehensive coverage. Interlinking is systematic, with content clusters mapped out before writing. A forthcoming AI feature will streamline interlinking during the writing process.

Prioritization depends on client authority. High-authority clients target competitive, high-volume topics. Lower-authority clients seek unique keyword sources, like Reddit or Search Console queries, to stand out in their niche. Andy’s approach adapts to client needs, ensuring an effective content strategy.

50:13 – Uploading 10,000 keywords

Andy Chadwick shares insights on the ideal number of keywords to upload for effective clustering. He emphasizes that more is often better, but the quantity depends on the specific task. For niche-focused clustering, a smaller set might suffice.

To streamline the process, Andy recommends using the “serp similarity” feature in Keyword Insights for spot-checking keyword similarity. He also provides a real-world example of using clustering to resolve keyword cannibalization for a property company. By identifying redundant pages and consolidating them, they reduced 15 to 20 million URLs, resulting in a significant traffic boost.

The number of keywords to upload varies based on the project’s scope, but clustering remains a valuable strategy for resolving issues like cannibalization and optimizing content.

54:53 – GPT Prompt for clustering

Andy Chadwick provides valuable advice for Rafael Velasco Jr., a real estate agent looking to optimize their content strategy using keyword clustering. He begins by suggesting not to use Chat GPT for clustering as it operates differently from Google’s universe.

Instead, Andy recommends focusing on questions that potential customers are asking. He suggests exploring platforms like Quora and Reddit, where people often seek advice on real estate-related topics. By scraping and clustering these questions, real estate agents can identify relevant keywords and create targeted content.

Andy emphasizes the importance of understanding the specific questions and topics their target audience is interested in before deciding on a content strategy. This approach allows them to insert themselves into relevant conversations and provide valuable information to potential clients.

In summary, Andy’s advice highlights the significance of thorough keyword research and content strategy in the real estate industry, tailored to the needs and inquiries of the audience.

56:25 – Looking at Quora And Getting Into SEO

Andy Chadwick offers insightful advice for aspiring SEO professionals looking to enter the field. His first piece of advice is to start by experimenting with SEO on their own websites. Choosing a topic or niche that genuinely interests them is crucial, as it will keep them motivated and engaged in the learning process.

Additionally, Andy emphasizes the importance of hands-on experience and suggests that individuals try SEO strategies on their own websites before offering their services to others. This practical approach allows them to gain a deep understanding of SEO techniques and their effectiveness.

Furthermore, Andy shares his personal journey, where he intentionally took a step back by joining an agency to work with international clients. This experience exposed him to enterprise-level SEO challenges and expanded his expertise.

In conclusion, Andy’s advice underscores the significance of gaining practical experience, continuously learning, and pushing one’s boundaries to become a proficient SEO professional in a dynamic and evolving field.


I’ve also tested sending paid Google ads traffic to my pages and seen my pages get indexed pretty quickly.
How To Get DR 90 Links (Easily) by Authority Hacker

I’m definitely going to try this tactic out; I feel if you did a digital PR campaign around this method, you could get even more visibility.

Unlocking SEO Secrets: Boost Your Ranking with Range-based Answers

Koray’s SEO Video Show episode on topical authority is a must-watch if you haven’t sent it.

To get topical authority, you need keyword clusters, which brings me to my favorite part of the show.

Please ask questions, and I will address them in the order they are received.

But before we introduce our guest, here is a word from our sponsor.

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