Bernard Huang

In 2013 Bernard was the Growth Hacker for 42Floors which took the commercial real estate industry online and into the 21st century.

In 2015 Mushi Labs started as a small SEO consultancy dedicated to serving reliable expertise in a space filled with misinformation and snake oil.

By 2016 He was on the 500 Startups distro team.

And helped 500 Startups’ portfolio companies with all things growth.

Also, in 2016 he founded Clearscope, the market leader in a new software category in SEO called “content optimization.”

Clear scope helps thousands of content creators from companies like Adobe, Shopify, Nvidia, Deloitte, Intuit, and HubSpot.

Please welcome Bedarnard Huang.

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21:36 – Is SEO Dead?

For Bernard, SEO is far from dead. But rather, it’s a piece of tech that continues to change as years go by. What’s dead are the former features that SEO had, which are now redundant because of the continually evolving nature of SEO.

24:09 – How did Bernard get into SEO?

Bernard’s journey into SEO is quite a wild ride. It all started when he joined a startup company where he was challenged to grow it. This is where he started to dive deep into SEO where he tried lots of stuff including advertising, social media managing, and more.

32:59 – The rise of Clearscope

As the founder of Clearscope, Bernard has a story of inspiration to share of how this company was created and made its way to the top. In this in-depth section, he shares the connections between his former agencies & Clearscope, and it became the company it is now standing today.

44:36 – Bernard’s tips for newbie Clearscope users

Looking for the best content optimization tool for your website? Clearscope got all you need. In this section, Bernard gives us a run-through of Clearscope features as well as its “secret sauce” and how it works.

48:38 – Clearscope versus MarketMuse? Which one’s better?

Competition is on the rise in the SEO industry today. And this became a challenge for Clearscope because of its contenders such as MarketMuse, for example. But for Bernard, it’s all about choosing the kind of approach you are going for when it comes to using such resource tools.

51:31 – Bernard’s take on search engine entities

It might be confusing to know how many entities exists to Google for a given topic. According to Bernard, the number depends on the queries and content, which might be different for each website owner.

53:22 – The cycle of Google’s algorithms as explained by Bernard

Google’s algorithm cycle is constantly changing time to time. In this section, Bernard explains how it works and how it affects users when it comes to finding solutions for their queries.

55:24 – Correlation versus Causation

The never-ending battle between Correlation and Causation has been confusing for people diving into SEOs. For Bernard, it all depends on Google since it is targeting user behavior as the click-stream data to know that you are legitimate.

1:07:12 – Bernard’s advice in becoming an SEO professional

Building & operation your own website where you get full authority to test out features is the key for becoming an SEO professional as Bernard suggested. This will become your learning ground where you can experiment and discover the fundamentals of how SEO works.

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News:

In a recent blog post the show us how to highlight your customer support methods in Google Search

First. Add a contact or support page to your website.
List all support methods such as email, chat, social media, telephone,
Featured snippets and using nosnippet
Set up a Google Business profile

https://developers.google.com/search/blog/2021/07/customer-support?hl=en

This is a great way to establish trust the T in E-A-T with google and your customers.

Is SEO Dead? Let’s listen in on what John Muller has to say

There you have it. There’s job security in what we do.

Our tag line is SEO is ALIVE and FUN

SEO evolves.

I was a web developer, and my role evolved into a strategic marketer.

On Kalicube Tuesdays Nik Ranger shows us how to build a Semantically driven site architecture.

The search landscape has been shifting toward intent, entities and clustering.

If you can’t create a site structure with intent and semantic categories, you can do it with internal linking.

To expand on this idea, Steve Toth posted a video this week to find internal links quickly.

Be sure to grab the link to the Google sheets in the description.

Internal links were a hot topic this week. Let’s watch Dixon Jones give us a few tips on creating an internal Link Strategy.

Internal linking is one of my top 3 priorities when working with a client.

The other 2 top priorities I do when increasing rankings for a client are schema and content optimization.

Speaking content optimization.

A tool I used with one client to get hockey stick results after the June core update is clear scope.

This brings me to my guest today as we talk to the founder of clear scope.

Be sure to ask questions, and ill address them in the order they were received.

Please be sure to like this video while I get things set up here.

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▷ SEO Video Show EP051 Bernard Huang Founder @ Clearscope | AI SEO Content Optimization | AI Content

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