Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,300 posts.
Bill’s experience includes Fortune 500 brands and some of the largest websites in the world.
Bill is a contributing author for Moz, Search Engine Land, and Search Engine Journal.
Please welcome the SEO legend, Bill Slawski.
15:28 – How did Bill dive into SEO?
Bill didn’t get into SEO until his friend needed a job and Bill wanted to try something different for a change. This is where he started learning html in just 2 weeks and built a website. With a website in hand, this is the time where he finally got to dive into SEO.
17:57 – Bill, the Website Hero
When Bill learned about deconstructing websites, he took this opportunity to create a forum with his friend to help people with their websites to be findable.
24:05 – What does SEO should pay attention when it comes to patents?
Patents change over time. And for Bill, it’s all about adapting to change, especially when the semantic-type search started to rise when Google introduced the knowledge graph back in 2012.
26:56 – How Bill moved along with patents as years go by.
As Google is improving its knowledge graph over the years, Bill and his team continued to adapt to this direction. This includes learning how attributes work, machine learning, identification vectors, and more.
31:48 – Bill explains Google’s video patent and their SEO optimization
Bill wrote about a patent that focuses on videos. This includes using the power of machine learning with the help of transcripts, for example, which has been very useful for speaker videos.
35:04 – Google’s image patent explained
Image optimization has been better than ever thanks to the power of machine learning too! In this section, Bill gives an in-depth insight of how the image patent works that can be useful for websites.
42:06 – Essential SEO tips by Bill
Communication is key according to Bill for beginners who want to dive into SEO. Having good communication allows you to meet new people, make partnerships, and be involved with all the hype that is surrounding SEO.
44:47 – What are the things that we should keep an eye on SEO in the future?
Understanding how Google works is vital in the future of SEO. This is because Google’s knowledge graph keeps updating over time including fact crawling, nap consistency, links between those facts, and a whole lot more.
47:55 – News traffic as explained by Bill
Having good news traffic allows us to see top stories from factual sources. This includes grabbing information from blogs or articles and with the help of speakable schema, which can be used to any device.
