Brian Kato

GUEST BIO

Brian Kato is a seasoned entrepreneur with over a decade of experience in digital marketing.

Brian has established himself as a thought leader and expert in strategy development, implementation, and analysis.

Brian is widely recognized for his exceptional skills in the industry.

Brian will be speaking at the Digital Unfiltered Conference in Las Vegas.

Brian leverages guerrilla-marketing techniques that go “beyond the blog.”


KNOWLEDGE BOMBS

19:00 – Get ranking on page one of Google

Brian will be looking at topical relevance and topical authority in order to build a brand. He added to align yourself with keyword vectors.

23:30 – Misconceptions about link building

Brian highlights the use of the Loom video. He emphasizes that Loom is a do-follow link in YouTube video comments, in which he presents the idea that he can remix and comment the conversation in the video that he had, like the SEO video show, and get a do follow link, but there are actually a lot of things that you can do in there.

26:25 – First step in link-building

Brian suggests locking down the brand and leveraging it on a specific platform. As if you will not be doing it some bad actors will do it for you, and it complicates things right on.

28:45 – Thought on PR Link Strategies

Brian suggests that you, as someone who is a brand builder, should be building your PRS to your brand and to your other social media accounts. You should also do link analysis on your social profiles. This is important as this is part of your entity, as it especially connects or aligns to your schema or even your brand.

31:48 – Disparity in quality links

Brian presents the ideal thought that a domain should be getting traffic and should actually be moving a needle for your business that highlights that you are essentially keeping your money for good in your domain. 

32:55 – Cases with huge DR

Brian thought of looking at link building throughout all of the properties that are branded. He also added the thought of tiering structure where the DR 80s will move the needle, but it depends on where in the structure he wants to put it.

34:48 – Links that Brian will be sending in the tier-one links

Straightforwardly, Brian answered all the contents. He emphasized that 100% all topical relevance. 

35:57 – Syndication Networks as primary content

Brian navigates the world of digital marketing, distinguishing between branded and regular content. He humorously notes that many link-building providers claim to have an “inventory,” essentially their owned assets. These assets, often white-hat alternatives to Private Blog Networks (PBNs), are owned by the agency and used for strategic link placement.

Brian’s expertise extends to content syndication, leaving us curious about the specific content types he’s referring to. It’s a glimpse into the dynamic world of digital marketing strategy.

37:53 – Social Signals

Brian delves into the intricacies of social signals in digital marketing. He highlights the practice of sharing blog content on social media platforms, a common strategy to drive signals back to the main website. This content-centric approach encourages readers to engage by re-sharing the content on their social properties or through their blogs.

Brian’s cautious teetering on the subject suggests a nuanced approach to link-building. He acknowledges the importance of utilizing signals generated by these interactions to enhance the overall strategy.

39:19 – Automated Links

Brian suggests using caution when employing certain software tools for digital marketing. He mentions content sharing and scheduling via platforms like WordPress and RSS feeds as effective methods. Additionally, he talks about software for automated link building, emphasizing that their impact depends on understanding and proper usage. Brian uses the analogy of a hammer, stating that a tool’s effectiveness relies on how it’s wielded by the user.

47:00 – Certain techniques of using Google Sheets for Link Building

Brian discusses the strategy behind using Google Drive or Google Sheet properties, often referred to as “Google stacking,” for various purposes, including link building and crawling. He emphasizes the importance of maintaining topical relevance when using software tools like this. Brian suggests that by aligning with local or topical signals, users can achieve better results with this approach.

49:52 – Getting high-quality backlink for businesses with a tight budget

Brian’s top recommendation for getting high-quality backlinks involves using Google Sheets or Excel. He highlights the benefits of Google Sheets for its ability to leverage data and its compatibility with GPT AI. Additionally, he mentions Excel’s quick performance due to its native operation on a local machine. Both tools can scrape, parse, and provide valuable insights from web data. Brian also suggests exploring bookmarklets to create custom SEO tools, mentioning that even with a free chat GPT account, you can develop JavaScript bookmarklet tools. These tools can perform tasks like scraping headings (H1 to H6) from websites and generating content using GPT. Brian encourages the audience to utilize these tools to create websites or content assets, even without a website of their own.

53:20 – Playing with public Google Sheets with Geo links to Google GMP

Brian encourages the idea of enhancing your Google Sheets with geo links to your Google GMP (Google My Business) to expand your service area. He emphasizes that building links to strengthen your linking strategy is crucial and considers it a core facet of their overall strategy.

54:00 – First thing to do on backlinks when buying a new domain

Brian discusses his approach to managing social media accounts. He mentions that for primary platforms like Facebook and Twitter, automating tasks can be challenging due to strict security measures. However, for less prominent platforms such as citations and Tumblr accounts, it’s possible to outsource tasks to a virtual assistant (VA) or utilize various services, including platforms like Legit, Conquer, or Fiverr.

He offers a word of caution, emphasizing that if you’re based in the US, it’s essential to ensure that any outsourced work is US-based to avoid any unusual discrepancies. Having offshore accounts create accounts for you and then transitioning them into US-based accounts can raise suspicions and should be avoided.

57:04 – Process of finding new ways of Link Building

Brian embraces adaptability in SEO, recognizing trends’ cyclical nature. He highlights press releases’ enduring value and advocates for understanding tool functionality. GSA, often viewed as black hat, can serve white hat purposes with the right filters. Brian’s strategy: adapt, stay informed, and creatively repurpose SEO tools when needed.

59:20 – Becoming an SEO Professional

Brian’s advice to aspiring SEO professionals is concise and impactful: Test everything. He urges them to question common practices, emphasizing the need for hands-on experimentation. Having a testing site is key, allowing SEOs to gain practical insights and make informed decisions.


GOOGLE NEWS

Google SEO office hours from August 2023 were posted this past week.

Someone asks Why is my site not ranking despite low competition and good SEO?

This is where receiving referral traffic matters. Backlinks with no traffic don’t help much, so be sure to promote your pages socially,
run a few ads to your new pages to get the crawlers coming, sending an email blast.

The episode with Nick Jordan on how he ranked pages without backlinks is excellent to watch, so be sure to check that out.

3 types of pages you should remove from your website

Content pruning is something I’m a big fan of.

A part of the process is identifying any older content cannibalizing keywords and simply merging blogs and setting up 301 redirects.

How to scale content with Brian Dean

Templates are always great ways to scale. For example, in this show, I have an agenda/template that I follow, and it is one less thing to worry about what content I will need to produce every week.

Get More Sales with Google Shopping: 4 New Features to Drive Traffic to Your Store

https://www.youtube.com/watch?v=3hVcz5eWY8Y

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