Bruce Clay

Bruce is an internet and digital marketing guru,

He is better known as a founding father of search engine optimization and was one of the first people to popularize the term.

In 1996, he started Bruce Clay Inc, an internet marketing solutions company from his house;

Today the company has offices in the US, Europe, Japan, West Asia, and India.

He speaks at leading industry conferences and conducts training courses for students worldwide.

His insights have been featured in The Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money, and many more.

He is the author of Search Engine Optimization All-In-One For Dummies and Content Marketing Strategies for Professionals.

In 2013, Clay received the Lifetime Achievement Award of Excellence in Vision, Execution, and Market Influence in the Practice of Search Marketing.

Please welcome the father of SEO, Bruce Clay!


19:12 – How does Bruce get ranking in Google

Bruce has a lot of wisdom to share about getting first page ranking in Google. For him, it’s about treating your website as nothing more than a weapon. Also, paying attention to all the details is just as important as anything else in this SEO battle too.

20:40 – Bruce’s early experiences in getting into SEO

Bruce had this vision of finding something that was going to grow. He then become a programmer and he discovered this thing called “search engine”. This sparked an interest in him to try how search engine works, and then his journey to SEO had set sail.

23:48 – How did Bruce become the father of SEO?

For Bruce, he treated SEO as the love of his life. He promoted it everywhere from time to time until he became the icon when “SEO” comes into people’s minds. Not to mention, Bruce has spoken up about SEO for about 300 conferences too.

26:01 – The history of Bruce Clay Inc.

The Bruce Clay Inc started as a house business where his family members are the only employees he has. As time goes by, people started reaching out for Bruce to get a license to make his company bigger than ever. And thus, the Bruce Clay Inc is now found everywhere around the world.

32:16 – How did Bruce managed his team?

In the wake of the pandemic, Bruce managed his team remotely by using available resources online. To keep everyone involved, Bruce also introduced multi-person projects for everyone to get into.

35:38 – Training by video courses according to Bruce

One of the problems Bruce encounters is training people remotely. But with the help of video courses, Bruce found a way to help people learn all about SEO even with the impossible missions that goes along the way.

37:29 – What’s the difference between SEO in the 90’s and 00’s?

SEO has been so different before, especially when Google is still not around up until 99’. People will rely on tools such as InfoSeek which is used by early SEOs. When the 2000’s came, this is where Google started to defend itself and incorporate rules that eventually became sophisticated in terms of SEO.

45:49 – Explaining Google’s “sentiment” as measured by the NLP API

In this section, Bruce explains how Google’s sentiment rule works back in the day. For him, he thinks that sentiment is an important characteristic for website builders.

49:25 – Is SEO a core of WEB 3.0?

As the Web evolves over the years, where does SEO stand nowadays? For Bruce, SEO is the core of understanding and clarifying meaning of everything in the web. In this one, Bruce believed that the direction of SEO is about taking the right answer no matter the API or tools you have for your site.

52:50 – Should we pay attention to crawl budget even if sites have lesser pages?

Crawl budget is proportionate to the size of your website. According to Bruce, having lesser pages, especially 150 pages, is not a problem for crawl budgets. Unless you have a problem with the xml sitemap, you might find difficulties along the way.

56:08 – Bruce’s programming background and how it played a role in SEO

Bruce started out as a mainframe programmer and worked his way through to the top. He eventually came to the point where he started writing tools to help him do more when it comes to SEO.

58:35 – Does aspect ratio affect SEO?

According to Bruce, the aspect ratio of a webpage doesn’t matter for SEO. As long as you have a responsive design for your page, then you are off to a great start.

59:54 – Bruce’s advice in becoming an SEO professional

Being familiar with a website and taking standard HTML courses is Bruce’s advice for SEO beginners. Having a job that focuses on these aspects, listening to factual SEO podcasts, and being involved in the SEO community are also just as important too.



The majority of the SEO videos published this week were about sitemaps, indexing, and crawl budgets.

Let’s listen in on John Mullers sitemap and indexing tips

My guest today released a video on how to manage your crawl budget and pretty helpful sitemap tips.

Let’s see the father of SEO had to say

Fabrice Canel (Mr. BingBot) dropped a Kalicube Knowledge Nugget this week on indexing through APIS

I haven’t seen the project that I believe he’s working on with other search engines.

Check out

This past week AHREFS released a video about 5 Things in SEO that Aren’t Important.

And I was going to go off on every single of the 5 points.

And by the time I was going to grab the video, I go this.

Mentions that entities are not necessary, Word count doesn’t matter,

Exact match domains do not work, and social signals are not necessary.

I’ve pushed rankings with social signals alone. However, I will say these social signals were coming from high authority personas.

My go-to resource for the actual ranking factor test is what Ted Kubaitis puts out.

On SEO Fight Club this week, he shares some Primary On-Page Factors from recent tests

#SEO #SearchEngineOptimization #SEOvideoSHOW

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Paul Andre “DRE” de Vera
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phone: (323) 523-5122

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