Chris Palmer


Chris Palmer is the proprietor of Chris Palmer Marketing and SEO

Chris offers a range of courses covering topics such as Backlink Indexing, CTR manipulation, and GSA. 

With a strong online presence, Chris engages his audience through daily content on his YouTube channel, which boasts over 25 thousand subscribers.

Chris is also a prominent speaker in the industry, set to host the Digital Unfiltered Conference in Las Vegas this August. 

Chris’ dynamic approach and extensive knowledge make him a valuable asset to the SEO community.


19:28  How to get No. 1 Ranking on Google

Chris’s concise response centers on two key factors: traffic and links, both of which play a pivotal role in on-page SEO success.

25:03 Web 2.0

In brief, Web 2.0 sites represent valuable assets within an authoritative website’s realm that individuals can effectively control. These sites offer an easy-to-use platform, and the abundance of such opportunities is noteworthy. 

However, Google allocates only a limited number of slots for Web 2.0 in its SERPs. Thus, judicious selection becomes crucial, tailoring choices for each keyword and SERP. 

Although many tend to opt for quantity, a more effective approach is meticulous selection, considering Google’s preferences for titles and content. Chris says this strategy optimizes results and enhances SEO outcomes.

26:53 What can we do with Web 2.0 properties

Web 2.0 properties, including authoritative sites like Wikipedia, offer versatile assets. They serve a dual purpose – as additional profile assets and secure backlink sources. These platforms also function as traffic conduits, driving authoritative referral traffic. The strategy involves replicating Google’s successful preferences for specific keywords, titles, and pages on Web 2.0 sites, increasing the likelihood of favorable rankings.

27:09  How to know if a site has good organic traffic

To identify if a site has good organic traffic, Vasco suggests using tools like SimilarWeb. For businesses like Airbnb, which rely heavily on organic search traffic due to user-driven searches, it is essential to distinguish between organic and paid traffic. 

SimilarWeb’s free version effectively breaks down the traffic into categories like paid, organic, and social, providing valuable insights into a site’s organic performance.

28:09 Sites to know more about Web 2.0 properties

When discussing various Web 2.0 properties, Chris highlights some consistent options that include Zoho and Google websites. Additionally, he mentions platforms like WordPress, Angel Fire, and even high-authority sites. 

However, Chris emphasizes the importance of selectivity to ensure quick and sustained indexing. The potential sources for links and content placement can vary widely, offering opportunities across platforms such as Weebly, Goodreads, Wiki pages, and more.

29:22 Zoho

Chris delves into the example of Zoho, a productivity platform, explaining how to develop a Zoho property for SEO. Besides creating a personal profile, Zoho offers the unique feature of crafting a free mini website. 

Beyond this, Zoho hosts a diverse range of tools and assets, including a Web 2.0 property. Despite its association with CRM software, Zoho presents opportunities for acquiring significant backlinks that can enhance SEO strategies.

30:41 Tiered link-building

Chris advises that tiered link building to a three-year-old article linking to a money page can work if the article still appears within the SERP for relevant keywords. However, he notes the potential for link decay over time, suggesting that while it can serve as a buffer, its effectiveness might diminish

31:32  What type of content to put on Web 2.0

When creating content for Web 2.0 platforms, Chris focuses on the content that Google rewards. He analyzes existing top-performing content, adapts it with his unique spin, and maintains core elements like titles and headers. This strategic approach helps him leverage successful content while adding his personal touch for better results.

32:23 Tiered link-building explained

Explaining tiered link building, Chris breaks it down simply. Your website’s initial set of links constitutes tier one, the most valuable assets. The next set of links directs to those tier one links, forming tier two. This strategy involves building links to your existing links, enhancing the overall link-building process.

33:06 Why would someone do a tier link building if its expensive

Chris explores the value of tiered link building in managing costs. By utilizing lower-cost strategies for tier two assets, like Niche edits and Web 2.0 properties, he emphasizes cost-efficiency while boosting the strength of tier one assets. This approach ensures scalability and effectiveness in link building.

34:40 Does Chris use any tools to automate the publishing process

When asked about automating the publishing process, Chris mentions using tools like Ranker X and GSA Website Emitter, particularly for projects centered around real estate and law. 

He highlights the versatility of Ranker X in launching on multiple VPSs quickly, while GSA Website Emitter’s programming capabilities aid in setting up and launching on different pages. 

Chris emphasizes the importance of manual asset assessment and notes that for this, he relies on either manual efforts or support from a VA.

36:12 Publishing 200 articles a day vs. publishing 60 well-optimized articles a week 

An audience member asked Chris: “Is publishing 200 articles a day less productive than 60 well-optimized articles a week?” Chris firmly answers “False.” He underscores the significance of volume in SEO, suggesting that higher output can yield better results due to Google’s unpredictable rewards system.

37:19 Strategies for getting your sites indexed

Chris shares a quick strategy for indexing sites – utilizing the Google indexing API. This method proves effective for your own pages and assets, though multiple API keys may be needed due to potential limitations. He hints at using the API for backlink indexing, a topic to explore further another time.

38:01 Do’s and don’ts when linking from Web 2.0 to your money 

Chris discusses effective linking strategies from Web 2.0 to money or services pages. He advocates for “naked” anchor text – URLs without the HTTP prefix – to earn credit for brand and keywords. Premium links warrant longer-form anchor text, optimizing keyword value. 

Chris advises a balance between keyword-focused and branded anchors, with ratios aligned to link quality and purpose.

39:16 Chris’ breakthrough moment when working on real estate sites

Chris discusses successful strategies for Real Estate websites, emphasizing the significance of consistent content updates to engage audiences and maintain steady traffic. With a focus on “we buy houses” and “sell your house fast” campaigns across numerous cities, Chris underscores the fundamental importance of adhering to basics and delivering valuable content for a robust online presence.

40:30 What kind of websites does Chris create

Chris details his website creation approach. He begins with a brand-focused home page, often an exact match or variation. State and city pages follow, linked with three to ten supporting pieces each, enabling rapid link scaling. Chris’s breakthrough lies in building 500 to 600 links at a time, yielding substantial improvements, especially for national campaigns.

41:41 How does Chris manage his pages?

Addressing the question of managing a vast number of pages, Chris explains that his team employs a streamlined approach. He streamlines content creation using a form designed by a developer on his team. This form swaps variables in a template to generate pages. 

The strategy involves identifying successful content elements, like word count and headers, initially in California. After a two-month analysis, they refine pages based on Google’s response, optimizing for indexing and ranking.

45:08 Is Chris updating his pages?

Chris discusses managing freshness for Web 2.0 pages. After setting up a content piece, around four to five more pieces are created on the same site and linked to the target page, aiding in indexation. Relevant links are directed towards these pages for consistent maintenance, ensuring effective management and indexation.

46:27 Tools to use to spin content

When discussing content spinning, Chris emphasizes the balance between variation and maintaining the essence of the original content. He suggests tools like SEO Content Machine or Phrase for controlled variation, ensuring uniqueness without altering its core meaning.

47:09 Mistakes on Web 2.0

Chris warns against overusing Web 2.0 properties. Instead of considering them as mere buffers or add-ons, he suggests focusing on having controlled assets—around five to ten—tailored to your keywords. The aim is to facilitate link integration and controlled traffic flow without excessive quantity.

48:18 Success when using Web 2.0

Chris emphasizes that Web 2.0 strategies are just one piece of the puzzle in SEO success. While they contribute to rankings, they are part of a larger process that includes guest posts, edu links, videos, podcasts, and entity establishment. He says a holistic approach is key to achieving results, rather than relying solely on Web 2.0 strategies.

50:50 Future of Web 2.0

Chris discusses the future of Web 2.0 strategy, noting its gray-hat nature. These platforms are gradually losing impact in search rankings, shifting from top pages to lower positions. He anticipates their ongoing evolution, with new platforms emerging while existing ones may lose traction. Despite changes, the strategy’s essence will likely persist.

52:35 Chris’ conference about Web 2.0

Chris Palmer, in partnership with Craig Campbell, is hosting the Digital Unfiltered Conference at Caesar’s Palace from August 22nd to 24th. This event offers unfiltered SEO insights from top experts, including Chris’s tests on CTR traffic and campaigns. 

Attendees will gain invaluable knowledge across various domains, such as schema and affiliate marketing, all delivered in an unrecorded format for exceptional value.

53:58 Chris’ advice to aspiring SEO professionals

Chris’s advice to aspiring SEO professionals is clear: dive in, make mistakes, and learn through action. He emphasizes the value of practical experience, urging newcomers to start implementing strategies, reading, and practicing. 

Despite the complexities of the field, Chris encourages a hands-on approach, assuring that continuous learning and active engagement will lead to improvement. In his words, “Just go out and start doing, and it’ll work out.


Google had another office hours video released.

Let’s check out one of the questions on how do you avoid Google selecting incorrect canonical URLs from another country domain.

This is a common problem for all global SEOs out there. I can speak from experience.

I could fix this by using any possible country indicator, whether old metadata stating country and language or schema markup. I even went as far as setting up Google Business Profiles in each country.

Finding a domain to 301 redirects to boost your SEO with Matt Diggity

Mat goes on talks about making an acquisition announcement landing page to be transparent with visitors and Google

Ted Kubaitis shares how you can create link wheels without being penalized.

This tie back to what Matt mentioned about being transparent with your visitors and Google.

So if you ever feel like one of your SEO tactics is in the gray area, just be upfront and let Google know what’s going on.

How to find web 2.0 backlinks that matter in your niche by Chris Palmer

This brings me to my favorite part of the show.

Please ask questions, and I will address them in the order they are received.

Before we get started, he is a word from our sponsor.


#SEO #SearchEngineOptimization #SEOvideoSHOW

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Paul Andre “DRE” de Vera
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