Chris Palmer

Hailing from Pennsylvania, USA, This is an SEO and digital marketing specialist with over a decade of experience.

He is currently the founder of Chris Palmer Marketing, which he c- founded with his wife and childhood friend.

He constantly tests the algorithm to know his SEO tactics and techniques will bring results.

He currently runs a Facebook group with close to 2 thousand SEOs.

He posts almost daily on his YouTube channel with close to 10 thousand subscribers.

He wants to be your favorite SEO.

Please welcome top GMB Local SEO experts, Chris Palmer!

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22:42 – What instant places does Chris use in getting “instant backlinks”

Chris highly recommends the “Swiss-army knife of SEO” which is a tool called scrape box. This tool allows you to get backlinks easy through the use of scraping. Thus, helping you to find the important ones that is useful for your website.

27:54 – Drive Stacks as explained by Chris

Drive stacks is a centralized hub that allows you to put your collection of data to be used to power up any function in your SEO journey. In this section, Chris takes us an insight about why this tool is a must-have for every SEO out there.

28:44 – What are tier two or buffer sites?

A tier two or buffer site is a type of activity that grants you the power to filter out cheaper links or any other stuff in your website. Chris said that this allows you to hide what you don’t want Google or your competitors to see.

29:28 – Chris’ opinions about CTR

Chris has a love-hate relationship with click-through rates (CTR). For him, CTR is about customer evolution. It’s about knowing what a customer does, what questions do they have, or what problems do they want to be solved.

30:55 – How does Chris feel about CTR as a ranking factor for SEO?

For Chris, there are various signals that makes a CTR. There are the off page and on page signals, and there’s the traffic that is generated by the user. According to Chris, it’s about moving the needle and maintaining its flow, which is the traffic.

31:31 – How did Chris and his wife started their SEO agency?

Chris got inspired by people who do SEO that he has seen on the web. He sees this as an opportunity so he started to look for clients that he can work with and pick which of them are viable for his plan. And thus, the birth of Chris’ SEO agency was born.

35:06 – The “Chris Palmer Framework”

Want to work for Chris’ SEO agency? Then you better know his framework for hiring people. In this section, he explains why determination and transparency matters most of choosing the right people to work with.

37:08 – YouTube presence tips by Chris Palmer

A quick look on Chris Palmer’s YouTube channel and you can see how large his following is on the platform. According to Chris, it’s not about catching up with the big guys but it’s about beating them with the quality of your work.

41:12 – How good is “Scrape box” actually?

Chris mentioned earlier that the scrape box tool is the Swiss-army knife for SEOs. But how does it fair up in the competition and what benefits does it have? In this section, Chris explains scrape box features and how you can use them for your SEO.

43:00 – Local business SEO tips by Chris

We all start from humble beginnings. And what better way to start an SEO agency is by doing it locally. Chris says that learning and doing it yourself is an ideal way to get yourself started. Also, finding somebody that you likely trust that knows their stuff is a big plus as well.

46:39 – Chris’ advice in becoming an SEO professional

If you want to become an SEO professional, Chris said that you have to pick stuff that you have to practice on. For example, buying domains and using it as a training ground is a good choice. As well as working with someone that can help build you up is important too.

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Links to full videos below:

Core Web Vitals & Page Experience FAQs (Updated: March 2021)

Google organized the questions into three sections: Metrics & Tooling, Page Experience & Search, and AMP. So be sure to check that out with May just around the corner. The link is in the description
https://support.google.com/webmasters/thread/104436075

This brings me to my tweet of the week, which is by Kristina Azarenko. She found that removing Twitter shaved off close to 10 seconds from her page speed. So think twice before you use social embeds.

Google Search console released a quick video on a few common SEO questions let’s listen to a few.

Julie Adams shares 3 SEO Must-Do’s Before Starting Any SEO Campaign this past week on Matt Diggity’s channel.

Speaking of metadata. How important are meta descriptions with the recent update? Ted and Lee share their findings on SEO Fight Club

On the Edge of the Web podcast, Erin talked about Rand’s article on zero-click searches and featured snippets which got a lot of attention this past week. Let’s see what this article is about.

In my opinion, Google is going to do what they want to do. It’s their website. This makes me more eager to optimize for snippets, and on the Income School channel, they identified featured snippets that you can easily take over

Do you know what the new Google SMITH Algorithm is about? I did know much about it until I found this video this past week on the Perficient channel

What SEO strategy is better than getting backlinks?

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