Crystal Carter

Guest Bio

Crystal Carter is a seasoned expert in digital marketing. 

Crystal works with SEO and marketing customers worldwide with more than ten years of experience.

Crystal finds and uses strategies to help organizations maximize their digital activity and boost sales, engagement, and growth as a Senior Digital Strategist with Optix Solutions. 

Crystal love learning new things, and her mastery of cutting-edge technology helps her clients advance in the digital world. She has contributed to publications and events from companies, including Moz, Whitespark Local Search Summit, Semrush, SMX, Search Engine Land, DeepCrawl, Women in Tech SEO, and others.

Knowledge Bombs

18:24 –  Get a Ranking on Google

Crystal contrasted her thoughts on being a big fish in a small pond that one could ever find – when you are talking about a keyword with a high search volume, a low number of pages, and all about the content gap.

28:20 – Most challenging part of SEO

Sometimes your work gets confusing in your agency, so Crystal suggested working with a team, as they will help you test things out or find something worthwhile online. 

30:55 – Using structured data strategically

For Crystal, structured data is what she likes as it is essential in reformatting content to make it a little more fluid on the SERP. She continued by saying that because structured data separates things into multiple entities and components, it could aid Google in understanding various links to entities.

36:35 – Finding content topics to write about

In this part, Crystal advised on making sure you are creating content relevant to your users – what do your users want? Also, you can engage with other people by asking them what they want to talk about or what is challenging on your part. 

39:05 – Build a topic cluster

According to Crystal, they essentially look at the topic in lots of different ways and ensure they are maximizing their presence across featured snippets or elements across that topic.

50:50 – SEO at Wix

Crystal humbly shared that at Wix, they make sure that SEO is available to everyone when they can access and utilize it to do great things online. Learn and grow with different people that are great at working with you.

59:30 – Crystal Carter’s advice if someone wants to get into the SEO industry and become an SEO professional

Get stuck in. Do not settle on the sidelines – start moving traffic and getting people interested in something you are doing online. But you can also start by being conscious of your SEO journey, as by getting there, you can start with how you will create your brand, just as how you can start online and explore things.

Google News

Win cool SEO prizes and get weekly knowledge bomb recaps in your inbox! ▷ SEO Video Show EP107: Crystal Carter | Head of SEO Communications

Should my web page show multiple languages? #AskGooglebot

Working as a global SEO, I can feel your pain in getting the correct pages in the right countries.

Be sure to look into adding the proper schema markup.

Google has a New Tag That Indicates Content-Length.

Let’s check out what Erin mentioned on the Edge of the Web this past week.

I’m a firm believer that different elements on SERPs can increase CTR.

What do you guys think about the new short content icon?

​Is it possible to over-optimize your internal links?

Can you have too much exact match anchor text on internal links that would cause a problem?

Clint Butler explains SEO Fight Club.

Internal linking is always an excellent way to boost your rankings.

Cyrus Shepard shared a nugget a few weeks ago on adding related links to the top of your pages.

Be sure to check that episode out.

Craig Campbell shares What’s REALLY Working In SEO on Search Engine Journal this past week.

Expired domains have always been a part of my SEO strategy.

Go to and see what’s out there.

.coms are not the only expired properties; there are ways you can find expired 3rd party hosted sites like Wix with specific tools.

This brings me to my favorite part of the show.

Please ask questions, and I’ll address them in the order they are received.

Before we introduce our guest, here is a word from our sponsor.

#SEO #SearchEngineOptimization #SEOvideoSHOW

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Paul Andre “DRE” de Vera
email: [email protected]
phone: (323) 523-5122

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