David Smooke

David Smooke – CEO @HackerNoon | Publisher SEO

Guest bio

David started his content and social marketing tech career back in 2011.

He is a writer, designer, entrepreneur, and TEDx speaker.

He built one of the most prominent tech publications globally with no paywalls and no popups.

It has served 1k+ tech companies as customers, published over 25k+ curious and insightful contributing writers,

And since its launch, 100M+ people have visited the site to learn about technology.

Please welcome the CEO of HackerNoon.com, David Smooke!


Knowledge Bombs:

18:31- How does David Smooke get page one ranking on Google?

Getting to Google’s page one ranking is as easy as having more specific terms where people can discover you through the details, said Smooke.

19:22 – How did David first got into SEO?

David first got into SEO because of his passion for writing. This is where he sparked interest in making websites, and apparently discovered SEO because of it.

20:41 – What made David interested in publishing?

Since David is very keen with writing, he was fascinated of how one can earn money when your text is just being read online. This is what kept him going in the publishing industry and at the same time growing with SEO.

21:54 – The birth of HackerNoon

As the CEO of Hackernoon, David gives us an insight of the challenges he faced and how the company was born from nothing to a success. For him, this company hits the right spots for today’s technology industry.

23:30 – What is HackerNoon

If you are blogger who loves to post a lot of writing content, then HackerNoon is the right place for you. David advertises HackerNoon as a hub for all things writing. This is the perfect tool for writers where they can let someone review their writeups, improve, distribute, and publish with a few simple steps.

25:30 – How can SEOs benefit from being a publisher or a contributing author on HackerNoon?

For SEOs who want to work with HackerNoon, there are tons of benefits waiting for you. This includes post aggregating, pull excerpts from articles and publish it as separate posts, have flexible control of what links you can and cannot use, and many more. The best part? There’s a brand publishing program too!

30:06 – David’s tips for first time SEO media publishers

David and his team worked hard to publish at least 40 stories a day on HackerNoon. And he advices that having stories that are backed up not only by subject matter, but also by time is really important. It helps these stories to be discovered more as the events are happening on the spot.

31:46 – How does RSS relate to HackerNoon?

For David, RSS continues to remain very important for today’s SEO. It helps in organizing content that are published by a specific feed, which integrates on HackerNoon that helps them organize curated tags in distributing content.

33:53 – David’s tips in increasing your RSS’ chance to be picked up by more publications

According to David, it should happen to be discovered organically. Because once you have good RSS partnerships, all you need is to just sit back and wait as the content keeps going.

35:27 – Why is audio so important?

Audio is a helpful accessibility tool for anyone. And David uses this as a tool to help people who are visually impaired to not miss out their stories. This is why there are integrated audio in their pages with the help of Google’s voice API.

38:11 – What strategy does David use on his HackerNoon site that helps its SEO?

David explains that their strategy is baked upon HackerNoon’s core itself. Such an example is by having great story trends that help attract similar stories and gather more niches.

44:17 – David’s advice in becoming an SEO professional

Starting a site as a hobby and driving traffic into it is David’s advice for anyone who wants to be an SEO professional. He believes that no matter how small your site is right now whatever the niche, it’ll be an example that you can rank for one term and it’s all yours.


Google News:

Google just added a best practice on Google Search Central script or language mismatches in titles.

For title elements, use the same script and language as the page’s primary content, or Google will rewrite your title.

Google just released a video with eight tips on making your eCommerce website mobile friendly.

#7 intrigues me the most because we don’t talk about it much when it comes to SEO

How many of you are doing personalization? In the B2B space, we do it all the time.

It provides a great user experience, and our onsite metrics are solid.

Whether you believe lower bounce rates, time on site, and pages per visit help SEO,

You are providing a higher converting experience.

We are all fans of schema here on the SEO Video Show.

Let’s get the latest from a past guest, Bill Hartzer.

Author schema ties in nicely with E-A-T,

I highly recommend checking out the latest documentation on Google Search Central, the link below.


Another SEO ranking factor we love to talk about is entities.

Let’s check out what another past guest Ted Kubitis at SEO Fight Club, had to say about entities.

That definition of entities makes sense, right?

An excellent book on entity SEO is by Dixon Jones.

Speaking of the devil

Do you know what you can do with entities and Dixon’s new tool?

Create an anchor text link-building strategy!

Matthew Woodward shares his tips.

Here is a word from our sponsor!


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