Eli is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies.
His SEO clients are WordPress, Shutterstock, BlueNile, Quora, Getaround, Mixpanel, Zendesk, and more!
He was the in-house SEO and led the SEO team at SurveyMonkey,
He frequently speaks at marketing events across the U.S., Asia, and Europe,
He authors columns published on Search Engine Land, Marketing Land, and Search Engine Journal.
He has acted as a judge US Search Awards, UK Search Awards, and the US Interactive Marketing Awards.
He is the author of the new #1 best seller on amazon just released this week. Product Led SEO
Please welcome Eli Schwartz!
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27:28 – Eli’s experience as an in-house SEO/a consultant
Eli’s SEO work experience translates to what most starting SEO practitioners are going through. From being paid hourly for SEO to creating roadmaps for devs and engineers. As a consultant, one of Eli’s biggest competitors is not an agency but the people who are doing what he’s doing but with a larger team.
33:00 – Eli’s tips on getting paid as a consultant
One of the best ongoing discussions from this show is how Eli explained how SEOs are getting paid from their clients, whether you’re in-house SEO, agency, or as a consultant.
34:00 – How did you get into SEO?
Eli started with humble beginnings, from working on a lead generation company during the pre-mortgage subprime explosion, as what Eli called it, until the moment he learned SEO properly. One of the critical turning points in Eli’s life and career is when he learned how other people earned 50k a month while at their home wearing pajamas all day!
39:01 – Question from the audience 1: There is a huge talent gap in the market for SEO professionals. Has anything changed in the past year?
For Eli, now’s a better time for SEOs. Most successful SEO’s today like Eli are writing books targeted at those who want to start their SEO career. This is a huge leap in the SEO industry as more businesses come into play; more and more SEOs are needed each day. Lastly, here’s an epic line from Eli, if you’re in this industry and stay in this industry, you’ll make a lot of money.
42:15 – “Build for the user, not the engine.”
“Does the user even care for your SEO?” – mentioned Eli as he explained what “Build for the user, not the engine” means. According to Eli, to determine your SEO’s worth, you have to put yourself in the user’s shoes and ask if your business makes sense for SEO.
46:40 – A Product for a Search User Could be a Content Library, But it’s Not Scalable!
According to Eli’s example, if you’re a News site, the product you’re building is News, but your News has to be different if you’re building for search users.
52:40 – Why we should be moving away from the term “Content is King” – by Eli
The content becomes content for content’s sake. So what if you’ve written stuff? Does anybody even read it? Do you help anybody with that content? A thought-provoking statement from Eli as he explained why we should move away from the term “Content is king.” Don’t waste time on content; create for the user, and the user is who you should write for – by Eli.
Bonus: One of Eli’s funnier yet relatable examples (why we should move away from content is king) is when people search Google if you feel like you’re sick or have an ailment. This urges more content creators to create content based on these queries, but you haven’t helped the person since your sole purpose of creating those contents is to find a way to somehow answer those people’s queries. The only real answers that you should be looking at are from official medical websites, not from shady content-focused websites.
55:00 – Eli’s take on AI’s taking over SEO for humans
One of the topics that Eli talked about in-depth is AI SEO Tools. For Eli, these AI tools will help you optimize for Google’s inefficiency, but that’s not what SEO is all about. For Eli, SEO is about creating content, creating a product for a human user, and AI can’t do that. AI can’t run a survey and understand people’s emotions.
1:00:00 – Eli’s best advice for all budding SEO practitioners
For Eli, you should think like a product manager and learn how to be like a product manager because ultimately, the bigger the enterprise is, the more challenging it is to get things done.
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Link to full videos are in the description:
John Muller explains the value of author pages.
With core web vitals moved to June, it gives us more time to optimize our images. Check out these advanced image optimization tips from the Authoritas channel
What are the essential things content teams can be focused on right now?
Be sure to check out the whole video on SEO Tips and Tricks from C3 2021. You’ll see a lot of past guests dropping knowledge bombs.
Once you have great content, it’s time to add schema! Martha van Berkel of Schema App shares many schema tips for your content on the Semrush channel. Let’s check one out.
Ted at SEO Fight Club goes through some field observations and shows us how high keyword density is still a strong ranking factor
Are you looking to become an SEO speaker? Melissa Fach explains how she chooses conference speakers. https://youtu.be/U_kWOgFJF2c?t=854
Do brands have an edge in SEO?
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