Fabrice Canel

Fabrice is a 20 years search veteran at Microsoft.

He was the Lead Program Manager for search across Microsoft sites covering all aspects of the investigation, from Search Engines technology to Search User Experience.

In 2006, he joined the MSN Search Beta project and drove the Bing platform’s evolution to ensure the Bing index was fresh and comprehensive.

He is responsible for the protocols and standards for Sitemaps.org and AMP on Bing.

Please welcome Bing’s principal program manager, Fabrice Canel!

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Knowledge Bombs:

19:28 How does Fabrice get into Google’s page one?

For Fabrice, it’s all about building a website where you care about your customer and not for the sake of the search engine alone. Having an audience to gain traction with is the best way to get you ranking up to the top.

20:52 – Fabrice’s early days in SEO

Fabrice has been in the SEO industry for more than 20 years, mostly working on Microsoft’s services such as MSN and Viral Internet, for example.

21:45 – How did Fabrice learn SEO?

It all started in the early days of the internet where Fabrice just tried to experiment with stuff as well as discovering more possibilities for SEO along the way.

22:32 – What resources did Fabrice use in learning SEO?

Search engines are still non a thing back then in the early days of the internet. This is the time where Fabrice helped people to get their website indexed to make it discoverable.

23:24 – The story behind Bing Webmaster tools

As the principal program manager of Bing, Fabrice gives us an insight of how Bing Webmaster tools work in their search engine. In this in-depth section, he also includes how it differs from Google and how it impacts websites.

27:34 – Removing “important” pages on Bing, possible?

There’s no denying that Bing’s protection features can be too advanced sometimes. However, it is indeed possible to remove a useless page on Bing with just a few simple clicks.

30:48 – Does Fabrice use Google?

As a Microsoft developer, does Fabrice use Google? Of course, he is! For him, using different kinds of search engines allows him to understand different solutions and see what works best for customers.

31:58 – Bing ranking tips by Fabrice

For Fabrice, it’s all about caring for the customer instead of minding about the search engine too much. You need to think about what makes them want to come back for more. Aside from that, Fabrice also offers unique solutions that can only be found on Bing, such as Index Now.

37:14 – How does ranking on Bing differ to Google?

Following the guidelines of your chosen search engine is a must whether it is for Bing or Google. But for Fabrice, it all boils down on how you want to provide solutions for your target market to make them visit your website more.

39:44 – “Index Now”, your new best buddy for SEO

Fabrice describes Index Now as a game-changer that will take the SEO world by storm. This tool helps your website to get your content to be instantly indexed with minimal effort.

42:20 – How “Index Now” works

Now that we know the wonders of Index Now, Fabrice gives us an in-depth explanation of how it works through the help of this graphic.

46:17 – Is Google part of Index Now?

There has been hints about Google having an Index Now integration as of late. Though Fabrice cannot speak in behalf of Google, he said we can expect something exciting to come soon about this.

47:44 – How does Bin aggregating stars for movie reviews?

According to Fabrice, it’s about taking schema into account when it comes to putting stars on pages. Also, knowing common things such as search engine guidelines help with this too.

50:22 – Can Index Now combat spammers?

Spam is inevitable be it for RSS feeds, sitemaps, links, and more. But for Fabrice, it’s all about business as usual because spam is not quite easy to prevent. It all comes down on how your content will be indexed as long as you follow the rules.

51:58 – Fabrice’s advice in becoming an SEO professional

Becoming an expert and testing everything out is Fabrice’s advice if you want to become an SEO professional. For him, being an SEO is not rocket science because it all involves playing around with things until you figure out what works and what doesn’t.

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Topic Timestamps:

19:28 – How does Fabrice get into Google’s page one?
20:52 – Fabrice’s early days in SEO
21:45 – How did Fabrice learn SEO?
22:32 – What resources did Fabrice use in learning SEO?
23:24 – The story behind Bing Webmaster tools
27:34 – Removing “important” pages on Bing, possible?
30:48 – Does Fabrice use Google?
31:58 – Bing ranking tips by Fabrice
37:14 – How does ranking on Bing differ to Google?
39:44 – “Index Now”, your new best buddy for SEO
42:20 – How “Index Now” works
46:17 – Is Google part of Index Now?
47:44 – How does Bin aggregating stars for movie reviews?
50:22 – Can Index Now combat spammers?
51:58 – Fabrice’s advice in becoming an SEO professional

Google recently released a new Search Console URL Inspection API. Garret over at iPullRank breaks it down for us.

I can’t wait to see some excellent tools created with this API.

I’ve heard Bing has pretty cool webmaster tools. More on that later.

Laura Hogan on the Rank Ranger show tells us how to find targeted queries for your audience using Google ads.

My entire career as an SEO, I’ve always led our SEM programs until recently.

SEO and SEM synergy is the key to a successful search marketing program.

What’s SEO without content?

Himani Kankarla shares the fundamental steps of building a content strategy on Crawling Mondays.

I’m a big fan of creating buyer personas.

It’s the first thing I ask for when I pick up a new client.

Steve Toth shares an excellent tip on How to Download Autosuggest Keywords on the SEO Notebook channel.

One site I use for something similar is Answer the Public.

I’m not sure if it’s the exact autosuggest keywords that Google gives you if done manually.

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