He has a proven track-record of increasing rankings with SEO for various prestigious clients ranging from SMEs to Universities – focusing on UX, data analysis, and creative solutions.
He has over 12 years of YouTube experience, helping clients reach over 3 million subscribers and 500 million views.
He is the author of the new book Keywords for SEO
Please welcome Itamar Blauer!
23:57 – How did Itamar get into SEO?
Itamar started getting into SEO during his early YouTube days and applied these same principles when he started building websites. Of course, not just the websites alone, but the content that surrounds it as well.
24:52 – Itamar’s journey in learning SEO
It is a rough climb for Itamar when learning SEO, especially when he made terrible videos that didn’t gain traction that well in the past. This is the time where he experimented what works and what doesn’t which gave him a better idea what to focus on.
25:46 – How did Itamar get into doing SEO with bigger clients?
For Itamar, it’s all about the connections you’ve made in the industry and being a person that is validated for this type of job. Combining this dynamic duo helps reach greater heights where potential big clients will discover you out of the blue.
27:24 – Tips of being discovered in the internet space
Being proactive and consistent are two of the keys of making your content to be discoverable. For Itamar, it doesn’t matter if you are not seeing results in the first few tries because there are different audience sizes in any category you want to take.
29:12 – Book-writing tips by Itamar
Writing a book is all about knowing what platform and type of content do you want to write for, according to Itamar. People consume different types of content for different types of medium, and it’s finding the right audience for your write-ups is a great start.
32:40 – How site audits work
For Itamar, knowing your clients is key in making site audits. It always starts by making a first impression and then getting into the technical side of things afterwards.
34:26 – Itamar’s strategy in producing content
Knowing what’s helpful for people is the type of content Itamar always wanted to create. This means creating content that’s entertaining, educational, and inspiring. With these three combined, you have great content that people will most likely watch and share.
36:52 – Using Reddit for SEO, possible?
Who would have thought that reddit is actually viable for SEO? According to Itamar, if you want to get anything from reddit in terms of SEO, it should be your targeted audience that are most likely to engage with your website and having good use of metrics.
39:19 – Any advice for SEO anchor texts in an internal link strategy?
Itamar noticed that internal linking are sometimes unutilized. However, it is an integral part of a website that can be used for funneling between the kinds of key pages that you are targeting.
40:52 – How keyword intent can boost your conversion rate?
For Itamar, the best thing you could do is to think of something you want to target and putting it into the serp. Doing so helps you see what comes up and gives you the understanding of what Google is showing to people.
42:53 – Underutilized tactics for YouTube SEO
With YouTube having loads of features, having features that are underutilized are unescapable. This includes the location feature, for example. Which is helpful for local businesses that helps attract audiences based on geographical reference.
47:18 – Itamar’s advice in becoming an SEO professional
Experimenting and giving yourself a challenge are one of the ways to become and SEO professional according to Itamar. For him, if you really want to know what works and what doesn’t, you need to try it for yourself.
Links to full video in the description:
Are you familiar with Crawl Budget and how Google crawls your website? Let’s get a quick overview. https://youtu.be/x_GoMrl6_u0?t=54
The team at Bill and Ammon’s channel gives us a little more details on the Google bot
Something we don’t hear much about is How to write good ALT text. Let’s listen in on
Jake and Surma at Google Chrome developers.
How to measure and fix Core Web Vitals by Cyrus Shepard https://youtu.be/LVamfYHLOXs?t=484
Shameless plug I will be co-hosting a webinar with BrightEdge on 3/18. You can find a link to the free webinar in the description
https://seo.video/core-web-vitals/
Speaking of Google updates. The most recent Google update was passage indexing, and this week Ted over at SEO Fight Club goes over the movers and shakers
Target Unknown keywords by Nathan Gotch
Nate Woodbury talks about YouTube SEO on the Dragon Digital Marketing Podcast and something you should not do
One thing we should do and focus on when ranking on YouTube
