Jarett has been selling digital and enterprise SEO services for almost a decade.
He’s all about building genuine relationships and doing good business that helps all involved.
He advocates creating valuable content that can reach your target audience is better than cold calling.
He is a rapper, podcaster, content creator, and digital marketer.
Please welcome the senior account executive and iPullRank, Jarrett Thomas!
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18:36 – How does Jarett get page 1 ranking in Google
For Jarett, getting page 1 ranking on Google is all about knowing the competitive landscape, finding your niche and right target audience, having realistic keywords, and scaling valuable content.
21:21 – Jarett’s early experiences in the SEO industry
Jarett has a very complex journey into the world of SEO. With the help of his trusted friends and connections, he created a team that eventually skyrocketed him to greatness.
23:04 – How did Jarett learn about SEO?
Jarett prefers to be hands-on when it comes to SEO. He learned SEO through the experience he gained from it as well as from like-minded people among the SEO community.
24:31 – Differentiating product and services
No matter if you’re selling a product or a service, Jarett believes that the “value” of such thing is the most important of them all. Also, knowing what your customers want and providing a solution for it is an important aspect too.
27:51 – Explaining one of Jarett’s famous quotes
Jarett experienced a lot of ups and downs in his SEO journey. For him, he encountered a lot of roadblocks that he treated as lessons. And by having a bright mindset where his intelligence shines, Jarett conquered these trials in just a snap!
30:10 – Jarett’s journey in helping people start their own strategy
Delivering value and creating a sales experience is what matters as per Jarett. With this in mind, he was able to get a lot of clients to close a deal no matter what they need when it comes to SEO.
33:21 – Common objections Jarett experienced during sales
For him, the most common objection he gets are about SEO results. This is because results may vary depending on the clients he handles.
34:36 – How does Jarett show value for c-level people?
Jarett will do projections based off mathematical equations that he shows to these people. And once successful, he can provide a better insight of deliverables that he and his team can offer.
35:54 – How does Jarett handle contracts for businesses? Â
Jarret does this in a bare minimum of six months. During the durations, this includes planning, content optimization, auditing, backlinking, and a whole lot more. However, this can also extend up to 12 months too depending on the site.
37:10 – Jarett’s success in upselling other services besides SEO
For Jarrett, it all depends on what the analysis was from the initial conversation of what they sold. Also, being a team player plays a huge role in handling these types of services as well.
38:03 – Personal branding tips by Jarett
Making yourself more accessible and being authentic is the greatest thing you can do according to Jarett. The more authentic you are, the better potential clients will reach out to you without trying too hard.
40:23 – Personal branding tips aside from being authentic Â
If being authentic isn’t enough, Jarret suggests that focusing on content matters most too. Having a hard time? Asking the community for help works best too!
41:58 – Techniques in getting clients again when they told you NO
For Jarett, it’s all about giving tips and tricks based on their initial conversation that will probably change a client’s mind.
43:22 – Jarett’s advice in becoming an SEO professional
Working on your own domain, practicing your own website, and honing your skills from that foundation is the key to become an SEO professional as for Jarett. Learning it yourself is the best teacher one can do when diving into the SEO world.
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News:
On Google Search Central this week, Google released a video on How to improve First Input Delay. Let’s check one out.
This is a massive problem for enterprise sites that launches a ton of JavaScript for tracking and personalization.
I’m curious how my fellow enterprise SEOs are solving their FID times. Please mention it in the live chat or comment below.
Holly Starks was on Craig Campbell’s channel doing an AMA, and she drops a sneaky way to get 1000s of
links index.
Holly will be at the SEO Video Show next week. She is the most black hat SEO I know. She charges $1k/hr consulting, so have your questions ready.
William Jones had Jason Barnard on his channel this past week.
Let’s see what brand SERP tip Jason has for us this week.
A great tip from Jason, if you want to control what Google ranks for your name, cite them on your about me page.
Do you Want to be an SEO consultant? Sam Oh on AHREF gives an excellent tip
I do consult on the side, and if I ever need more clients, I will try this out.
Full-time I’m an in-house enterprise SEO, which brings me to my favorite part of the show.
He is no stranger to the enterprise SEO scene, as he sells SEO services to enterprise busi8nesses.
Please ask questions in the live chat, and I will address them in the order to receive them.
Don’t forget to like and subscribe while I get things ready.
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