Jason Barnard

Jason Barnard (The Brand SERP Guy) is an author and digital marketer who specializes in Brand SERP optimisation and Knowledge Panel management.

He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that, through the Kalicube Pro SaaS platform, helps clients optimize their Brand SERP and manage their knowledge panel.

Jason’s first book, The Fundamentals of Brand SERPs for Business, was published in January 2022.

He regularly publishes articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot.

Major marketing conferences worldwide regularly invite Jason to speak about Brand SERP and knowledge panels, including BrightonSEO, PubCon, SMX series and YoastCon.

23:20 – When did you start SEO?

If you guys didn’t know, Jason began his SEO journey in 1998. But before that, he wasn’t an all-tech guy, and he was a musician. In this section, Jason began sharing his journey of becoming an SEO.

25:10 – How did you create your website in 1998?

One of the biggest inspirations that made Jason pursue creating a website in 1998 was his ability to create cartoons. If he can make a cartoon website, it’ll be really fun! In this section, Jason explained how he used Flash & HTML for his website during this time.

28:20 – Jason’s experience with Flash Games

One of the most challenging things that Jason and his team created before was a flash site dedicated to a game. In this section, Jason explained the technicalities and the specifics of how he could come up with the flash site and how it ended up.

30:00 – Ads, CD-Roms, and more!

If you didn’t know, before, most site developers like Jason struggled a lot of things to get their site going. But fortunately, as time progressed, he and other developers found ways to improve their site and advertise their games, such as using CD-Roms, applying for ad-free browsers (5 euros a month), and more!

31:00 – What were your sources in learning SEO?

Jason had a lot of sources back then when he was still learning SEO. 1998 was a time of experimenting and exploring, but fortunately, Jason and his colleagues discovered ways to learn SEO. Creating a server of pages was one of the stepping stones they had to take!

33:40 – From a Digital Nomad to an SEO Educator in SEMRush

Even before, Jason already had experience in pre-school education, but it soon evolved as soon as he stepped forward towards technology and SEO. Today, Jason is one of the prominent figures in SEO Education.

36:20 – To be featured on other websites, all you’ve got to do is ASK!

For Jason, determination is key to success. He was able to get into famous sites by asking and being determined to work hard enough to gain their recognition!

37:40 – The Darwinism in Search Concept According to Jason Barnard

In this section, Jason explained the thought process of The Darwinism in Search Concept. He explained the very details as to why he was able to think about such concepts in SEO.

44:21 – Jason, the Brand SERP Guy!

Jason is a guy of many things, and in the world of SEO, he’s often called the Brand SERP Guy! In this section, Jason explained what Brand SERP is and how it works in SEO.

48:12 – “Brand SERPs – the most important KPI you probably never looked at!” – by Jason

One of the most important quotes from Jason. Following this, he explains that balance is key. For him, your brand SERP is a reflection of your content strategy. It’s a great measurement of how Google perceives you and how the world sees you as a brand.

50:10 – Question from the Chat: How does he (Jason) deploy his schema using Gutenberg blocks for people wanting an easy way to implement schema without using plugins.

This was a very interesting question for Jason as it mentioned implementing Schema markups. For him, it’s all about leveling up!

55:00 onwards – Brand SERP-based strategies, Experiments, Analyzing HUGE Data for detailed search, Video boxes, Twitter Boxes, and more!

In this section (moving forward), Jason discusses the elements that make up a good SEO. He explained the importance of Brand SERPs for visibility, how he experiments on huge amounts of data to improve Brand SERPs, and more!

1:03:30 – Twitter Boxes – Original Content!

When Dre asked Jason about his insights on Twitter boxes and how to activate them, Jason mentioned the key important factors to follow to easily recognize Google’s algorithm. Original content is a keyword in this discussion.

1:07:41 – Jason’s one tip for budding SEO practitioners!

Jason’s one tip is “to never look at Google as a means in itself.” Package your content and present it to Google (by following proper steps) so that Google can present your content to the dedicated end-users that should see your content.

Links to full videos below:

In Memory of Hamlet Batista https://www.gofundme.com/f/in-memory-of-hamlet-batista

John Muller talks about link building in this week’s Google Search Central https://youtu.be/3zrBlagfK7M?t=275

This brings me to the tweet of the week. John Muller gives us a hint on acquiring backlinks
https://twitter.com/JohnMu/status/1352967238442229762

PR is an SEO best friend. I recommend using press releases whenever you can. I’ve used to build up the authority of this channel.

Speaking of building authority to our YouTube channel. IgniteVisibilty gives a few tips on ranking videos on YouTube and Google https://youtu.be/5qQVvPyBdis?t=824

We rarely talk about Amazon SEO. Stephen Pope from My Amazon Guy gives us three ranking factors. https://youtu.be/H6nQrJxFLm0?t=1208

On the topic of eCommerce. Loren Baker reminds us of the value of Google Merchant Center

Is SEO Still Worth Offering to Clients? Ryan Stewart gives us six reasons why it is https://www.youtube.com/watch?v=iSFA2cZ9y8s

With core web vitals, such a hot topic. The guys over at Yoast talk about faster loading images https://youtu.be/3Zz1lnjUMKQ?t=3076

Another hot topic we talk about almost every week is schema. My guest today was on Semrush Live this week explaining why it’s must do in 2021
https://www.youtube.com/watch?v=W63m3sIkJ-U&t=286s