Jeff Sauer

Jeff Sauer – Founder @ Data Driven U | Data Driven SEO & GA4 for SEO

Guest Bio:

Jeff is the Founder of Data-Driven U, an agency owner, business coach, lecturer, and a digital nomad. He has developed a world-class marketing curriculum that is taught in Universities.

He has delivered over 100 keynote speeches in 20+ countries and turned 14,000 digital marketers into Google-certified professionals. He has been named one of the top 25 most influential PPC Experts.

He is a partner at Three Deep Marketing, a 5-time Inc. 5000 award-winning full-service digital marketing agency.


Knowledge Bombs:

19:01- How does Jeff get page one ranking on Google?

For Jeff, it’s all about creating great quality content to get to Google’s page one ranking.

19:47 – How did Jeff got into SEO?

Jeff started out as a website developer back in the day where he worked for a bodyguard of a famous artist. This bodyguard handed Jeff a handbook about all things SEO. And this is where he started to spark an interest for it, and eventually became a digital marketer.

23:50 – How did Jeff actually learn SEO?

Aside from the SEO book that Jeff had, he also reads SEO blogs, experimenting SEO with MOZ, and doing a lot of learning and implementing. For Jeff, SEO is all about different interpretations, which made him more interested about data and its complexity.

26:16 – In what way does Jeff’s love for data ties into SEO?

When Jeff started creating websites, he was not so convinced about the data that was presented to him when it comes to traffic. But it all started to change when he became part of the beta testers of “Google Analytics” where he finally saw the real thing of how data flows and thought “this is it!”

28:19 – The birth of “Data-Driven U”

As the founder of Data-Driven U, Jeff shares how it is a tough hill to climb to help digital marketers to be “Google Certified.” It first started as an in-person school, but he later realized that he wants to do this kind of job while also traveling the world. Thus, the online course version of Data-Driven-U was born.

31:22 – Intro to GA4

A lot of businesses have converted from traditional SEO to GA4. However, it is a mixed bag since this technology is still new to the market. In this section, Jeff talks how GA4 can be a hit or miss in todays’ time.

34:18 – What are some GA4 features that SEO’s should look out for?

The switch from traditional to GA4 can be a bit overwhelming at times. In this in-depth section, Jeff talks about GA4 features that will help jumpstart SEO’s that have jumped this ship. This includes landing page reports, search console integration, and more.

37:38 – All about Jeff’s flourishing speaking career

Jeff’s has been into a lot of speaking conferences where he shares knowledge about data and SEO. For him, being a speaker is all about telling a story to the audience and making it effective.

38:59 – The synergy between PPC and SEO

For Jeff, working with PPC and SEO is a godsend because of its quality-of-life features. For example, when you use PPC for SEO, it can help you find and figuring out keywords that is almost impossible to achieve. As for tracking leads, this combo can be really beneficial if you do it with the right mechanics.

40:57 – What does “data-driven” mean for Jeff?

According to Jeff, “data-driven” is all about making and using the right amount of data to make decisions. But it doesn’t mean that you are blinded by data or not using any data at all. Instead, it’s about finding the appropriate or “just enough” data to make that decision better.

42:01 – Jeff’s advice for anyone who wants to dive into the digital marketing industry

Creating a WordPress website, ranking keywords for a certain topic, and experimenting with analytics are the key to become a digital marketing expert, said Jeff. Doing so helps you understand how it works and eventually speak the language of this niche in the industry that will help you climb to the top.


Google News:

Google announced a new “helpful content update.”

The helpful content update aims to reward better content where visitors feel they’ve had a satisfying experience, while content that doesn’t meet a visitor’s expectations won’t perform as well.

Focus on people-first content
Avoid creating content for search engines first

Will Reynolds reminds us how n-grams can help us in providing helpful content for search

I’ve worked directly with the Seer team and am one of the most intelligent search marketers I’ve worked with.

Check out Will’s episode #58, where he drops many knowledge bombs!

What Should You Do If Your Search Rankings Won’t Go Higher? Adam Riemer answers on SEJ

In my experience, content pruning and creating 301 redirects to your money pages are a great way to move the needle.

Copywriting is something I’ve been studying a lot lately.

Creating compelling titles and descriptions is essential when you want to increase CTR.

Here are some examples of writing descriptions that will get you the click

A book on copywriting I’m reading right now is Great Leads – The six easiest ways to start any sales message.

Another past guest Andrew Shotland tells us the Key to Successful SEO Forecasting

Do you know what else you need for successful forecasting?

Is understanding GA4 and how you can use it in your SEO strategy

That brings me to my favorite part of the show.

Be sure to ask questions, and I will address them in the order they are received.

Let’s keep them on topic!

Please like and subscribe while I get things ready.

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Jeff is the Founder of Data-Driven U, agency owner, business coach, lecturer, and a digital nomad.

He has developed a world-class marketing curriculum that is taught in Universities.

He has delivered over 100 keynote speeches in 20+ countries and turned 14,000 digital marketers into Google-certified professionals.

He has been named one of the top 25 most influential PPC Experts.

He is a partner at Three Deep Marketing, a 5-time Inc. 5000 award-winning full-service digital marketing agency.

Please welcome Jeff Saur!

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