Joseph S. Kahn

JosephSKahn – President @ Hum Jam | Harmonic SEO

Guest Bio

Joseph has been in the marketing field for 25 years and has won multiple awards for his work in SEO, content marketing, and digital marketing.

Joseph is the brains behind the HARMONIC methods and the co-founder and CTO of Hum Jam.

Joseph received multiple recognition for his works, including Maximum Impact’s prestigious Leader of the Year award and Best Internet Marketer. 

Joseph also won the Microsoft Pinnacle Award twice.

Knowledge Bombs

19:28 How to get No. 1 Ranking on Google

Joseph uses a harmonic ranking formula to get to the first page of Google search results. Basically, it’s establishing user intent, building a harmonic chord, and using the right social media connection to get your page to the top.

30:21 What is Harmonic SEO?

Joseph explains that Harmonic SEO is like working in a band; you need to know which tune fits a certain group of people. The first part of the chord is the user’s intention and finding out keyword intent. Unlike AI like ChatGPT, harmonic SEO can pick up the nuances and map out the user’s intention. 

In short, Harmonic SEO puts itself in the user’s perspective to generate accurate SEO that can solve the problem. 

33:45 Keyword intention

Joseph advises his employees to “get in the client’s shoes” and get to know their problems. They find 2-3 customers and put them in a focus group to address their concerns and offer a solution. We can see nuances like keyword intention that escape an AI’s scope.

35:31 Second Chord: SEO Content

Harmonic SEO is inspired by music, so the second chord would be scales and rudiments. Google wants to see searches in a structured way, like music. So you’ve got the headline, and then you go down to the song’s intro. You have to follow keywords that make your content land on the front pages of Google.

37:56 AIDA Framework

AIDA stands for Attention, Interest, Desire, and Action. First, you need to grab the attention with the headline and the graphic to create engagement. Then, you engage readers with your content with a creative intro, like a video or a table of contents. Lastly, desire is sharing the benefits and richness of the article, so your readers take action. 

39:12 Third Chord: Social Media

Once you hit “publish” on your blog post, social media will automatically distribute it to their respective networks using various automated tools. This will strengthen the response and credibility of your blog post. 

42:00 Harmonic Strategy: Emails

“Don’t give up on email,” Joseph says. Email campaigns might be a part of the Google ranking factor. If you have a lot of people clicking on your new article in their emails, Google will think that your article is trustworthy. 

44:17 How does CRM fit in Harmonic SEO?

CRM functions as brain mechanics. It automates responses based on what the person is engaging in and acting on. CRM helps you take action based on the market’s feedback on your content. 

46:38 How can Harmonic SEO help in marketing new Hollywood movies?

“Follow good SEO practices,” Joseph says, “You can use the AIDA framework to figure out how to market the movie.” Build a marketing campaign that resonates with your intended audience. 

49:19 Joseph’s advice to aspiring SEO professionals

Joseph tells viewers to find a mentor that you can learn from. Then you can connect to a tool like Ahrefs, dive into that tool, and do a test trial. Try to make sense of it. 

#SEO #SearchEngineOptimization #SEOvideoSHOW

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