Kevin Gibbons

Kevin is a strategy-driven SEO and content marketer.

He is the Winner of 15x UK/EU Search Awards,

He was named search personality of the year at the UK Search Awards (2018)

He has worked with clients that include: Expedia, Auto Trader, Pottery Barn, and Deloitte

He has spoken at over 100 events internationally over the last ten years,

He is a Columnist writer at Econsultancy, Search Engine Watch, The Drum, Fast Company, and Search Engine Land.

Please welcome the founder of Re:signal, Kevin Gibbons!

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Knowledge Bombs:

18:31 – How does Kevin get ranking in Google?

For Kevin, looking who ranks on number one on Google and taking inspiration from them. In fact, you don’t have to reinvent too much, but instead you need to pay attention how Google evaluates in making sites number one.

19:36 – Kevin’s baby steps into the SEO world

Kevin studied being a web developer in a local agency in Oxfordshire and SEO became a part of it. This is the stage where he started to build websites and started to learn the fundamentals of SEO.

23:10 – How did Kevin’s way of learning SEO went?

Reading pretty much anything about SEO is what Kevin did during his early years or delving into this journey. From here, he has done a lot of trial and error to see what works and what doesn’t in the world of SEO.

25:36 – It’s all about experimenting and testing

In his early years, Kevin started writing blogs and toying around with AdWords to see what works best for his site. For him, this blog was created by curiosity alone and eventually skyrocketed when people discovered it thanks to SEO.

27:38 – The birth of Re:Signal

Re:Signal, a company founded by Kevin have done great strides in the world of SEO. But how did this big success actually start? In this section, Kevin gives us an in-depth view of how Re:Signal was founded and how it boosted towards greatness today.

30:22 – Secret ingredients in making an agency successful

According to Kevin, Re:Signal had a rough start to the point where he and his team has to do a bit of a learning curve to know where they’re heading. But for him, he treated this as a lesson where it’s all about taking a look at the inside first and the outside results will follow suit.

34:44 – What it feels like to be data-driven SEO

Being a data-driven SEO has its own share of ups and downs. And for Kevin, it’s not just all about your goals, but also the goals of the clients you are serving too. Also, making the right decisions is important as well.

37:54 – What is SEO forecasting?

For Kevin, forecasting is all about the alignment and meeting objectives without going away blind. This includes asking questions that leads to these objectives that can affect growth targets.

42:07 – Kevin’s forecasting method

During the pitching stage, this is where Kevin will implement his forecasting method to his clients. This includes having a discussion regarding the technical content, link reputation, and topics about how a competitor is winning, just to name a few.

44:00 – How do you price SEO?

Pricing SEO is all about looking at the size of an opportunity, according to Kevin. Setting big or tiny budgets without looking at the opportunity can be a recipe for disaster that might lead to rock bottom.

45:38 – Team motivation tips and tricks

Having a team that has values and traits is the best way to last long in the SEO industry. But the best part of this is by having team building as for Kevin. This includes sharing strengths and weakness as well as gaining knowledge around the team too.

47:41 – What skills does Kevin look out for when hiring an SEO?

For Kevin, it’s about the “skills” and the “will.” With this dynamic duo alone, it gives both the applicants and Kevin’s team a challenge in developing value for their company. Especially since all of us already have the will, but have different skills set.

57:09 – What tools did Kevin use to manage an SEO team?

Tools such as Asana, and Base Camp are some of the few tools that Kevin use for his team. Having these tools helps them to be more organized, especially when managing clients and optimizing trial and error stuff.

59:44 – Kevin’s advice in becoming an SEO professional

Building your own website, doing a lot of testing, and most of all, being excited and curious is Kevin’s advice for people who want to dive into SEO.

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Topic Timestamps:

18:31 – How does Kevin get ranking in Google?
19:36 – Kevin’s baby steps into the SEO world
23:10 – How did Kevin’s way of learning SEO went?
25:36 – It’s all about experimenting and testing
27:38 – The birth of Re:Signal
30:22 – Secret ingredients in making an agency successful
34:44 – What it feels like to be data-driven SEO
37:54 – What is SEO forecasting?
42:07 – Kevin’s forecasting method
44:00 – How do you price SEO?
45:38 – Team motivation tips and tricks
47:41 – What skills does Kevin look out for when hiring an SEO?
57:09 – What tools did Kevin use to manage an SEO team?
59:44 – Kevin’s advice in becoming an SEO professional

Google just posted a new blog yesterday on How AI powers great search results.

https://blog.google/products/search/how-ai-powers-great-search-results

It’s about a 5 min read; be sure to check it out. The link is in the description.

On Matt Diggity’s channel, Kyle Roof shares his SEO silo technique. Let’s check it out.

I’ve been following Kyle for years, and I have to say my SEO strategy is heavily influenced by what I learned from him.

Be sure to check out the entire video and jam-packed with knowledge bombs.

Does Keyword Density Work?

SEO Tester Lee Witcher shared his test findings on SEO Fight club this past week.

I’ve also been following Lee’s test results for years, and he’s probably one of the best SEO testers out there.

I need to get him on the show soon.

How Much Does SEO Cost in 2022?

Ross Hudgens shares his insights.

Ross is pretty spot on from what I pay agencies at my corporate job and what I personally charge for consulting.

There’s a lot of money to be made in the SEO space.

Google added a new Feature on Mobile search.

Erin Sparks shares the news on the edge of the Web.

I’m a huge advocate for using the Google SERPs to create content.

You can read more about it in the SEO in 2022 book!

This brings me to my favorite part of the show, but before I introduce our guest, let’s hear a word from our sponsor.

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By checking out our sponsors, you support this show!

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