Krystal Taing is a seasoned local search practitioner and Global Director of Pre-sales Solutions at Uberall.
Krystal is dedicated to aiding brands and agencies in developing effective local search strategies, with over a decade of experience in the field.
Krystal is passionate about helping brands navigate hybrid customer experiences and achieve success in the ever-evolving local search landscape as a Google Business Profile Platinum Product Expert and faculty member at LocalU.
18:45 How to get No. 1 Ranking on Google
Krystal believes that there is no secret to ranking on the first page of Google. According to her, it’s all about consistency, trial, and error, and understanding your brand and customers’ interests. She advises businesses to focus on making these known to Google rather than relying on tricks or shortcuts.
23:39 How can someone become a Google business profile Platinum product expert
Krystal shared that she was initially interested in the forums because of her work managing multiple locations for enterprise brands, which posed unique challenges for Google Business Profile.
As she found solutions to these challenges, she began answering other users’ questions and was eventually invited to join the group of top contributors. She is currently at the Platinum level and finds great satisfaction in helping users get the information they need. Rather than focusing on points and answers, her priority is providing quality help to the community.
30:24 How to optimize local and organic SEO
Krystal recommends reviewing the local search ranking factors to understand the differences between Google’s local algorithm and local organic impact. Investing in Google My Business can help you rank in the map pack and on desktop and mobile while also benefitting from ranking on Blue Links.
For multi-location businesses, it’s essential to ensure each location has a specific page highlighting its services to rank for local queries.
32:35 Krystal’s success stories
Krystal shared a case study involving a large coffee chain with many locations worldwide. Despite showing up for coffee and latte-related searches, they weren’t ranking well locally for breakfast searches.
Working within the limitations of Google Business Profile, they added images of breakfast foods and sandwiches with relevant tags to their profile. This increased traffic for breakfast-related terms and demonstrated the value of being creative in optimizing local search rankings.
Krystal’s experience highlights the importance of understanding the unique challenges faced by large enterprise brands and finding innovative solutions to overcome them.
34:36 Using images for business
Krystal shares a tip for businesses: Images have a big impact on customers, especially in industries like restaurants.
When searching for restaurants, the search results often look like Pinterest rather than a navigation app. Customers react strongly to images and don’t have to be professional.
A smartphone image that is in focus and helpful for the customer will do. So, businesses should make sure to add consistent images to their profiles.
37:50 Impact of velocity and frequency on reviews
Krystal explains that having 10 or more reviews per location is the threshold to compete from a review standpoint, but it’s always better to aim for more than your competitors. However, having more reviews isn’t the only important factor. Focusing on the average review rating and the velocity at which reviews are received is also crucial. Google considers recency and relevancy, so it’s essential to have a consistent stream of reviews from actual customers.
She suggests creating a plan to ensure a steady flow of customer reviews rather than getting a bunch of reviews at once and then none for a long time. So, if you aim to get more reviews than your competitors, make sure you’re also focusing on getting consistent reviews from happy customers.
39:37 How to get people to leave reviews
Krystal emphasizes the importance of providing excellent service and products to inspire customers to leave good reviews. She advises businesses to ask every customer to leave a review, regardless of their experience.
Negative reviews should not be hidden as they can also serve as a ranking factor, but businesses should respond to them with empathy. Businesses should not be afraid of negative reviews but should respond to them in a way that shows they understand and value the customer’s experience.
41:52 What about negative reviews?
Krystal advises that businesses should follow Google’s guidelines on reviews and flag any reviews that violate them.
As an expert in local SEO, she recommends partnering with agencies with experience in this area. She shares an interesting case of using a TikTok video to flag and remove reviews.
You should contact Google support and be as detailed as possible in the request. Alternatively, businesses can use the Google Business Profile Forum to seek guidance and escalate issues.
44:31 Local marketing tactics
The first three things to focus on are publishing the listing on Google Business Profile, launching a website, and getting reviews. Citations, which are everything submitted to Google Business Profile and other sites, are essential for building trust with Google.
Krystal suggests using tools like Uber to automate citations and prioritize Google since it is typically the top referring domain. Checking referrer domains and where traffic is coming from can help businesses understand where to focus their efforts.
48:17 How do location pages affect Google’s business rank
Whenever a website URL is added or edited on the profile, Google crawls the page to ensure information consistency.
In some cases, Google even changes the information on the profile to match what’s on the website. This highlights the importance of consistency. Google crawls websites to understand businesses better, especially dynamic businesses that can’t list everything on Google.
Location pages are imperative for service-based businesses to rank for service areas. Google considers website mentions as justifications and uses them to understand businesses better and rank them for specific queries.
51:00 What are location pages? Where do I place it?
For businesses with multiple physical locations, it’s best to have a separate page for each location. It’s important to ensure that information such as name, hours, and phone number match what’s in the Google Business Profile.
For single-location businesses, the most relevant page to the location should be used. Service-based businesses should have a page about their services and service areas, with a contact or appointment form. Clicking on the website link from the Google listing should provide a helpful experience for the customer.
39:31 How to handle controversial SEO topics
Barry emphasizes the importance of citing sources and showing both sides of a topic. He believes it’s better to link to other people and highlight both sides of a controversial topic than to take a side.
Barry is not too opinionated and prefers to provide information from the community and let readers form their own opinions. He says, “Nobody is ever right, and everybody is always wrong.”
52:18 Mobile Rankings and Local SEO
Krystal explains that Google’s local search ranking heavily considers distance, particularly on mobile devices. Therefore, knowing your local competitors and understanding how your business ranks for specific searches is important.
Remember that searching from different locations can yield different results, especially on mobile devices, which may account for 30-50% of your device usage.
54:29 Krystal’s thoughts on other marketing strategies
Krystal emphasizes the importance of social media for businesses, as it is a great way to connect with potential customers and engage new markets. She suggests prioritizing platforms where your target audience is most active, such as Instagram, TikTok, or Twitter.
She shares examples of businesses using TikTok to capture new customers and build loyalty through engagement.
56:06 Krystal’s advice to aspiring SEO professionals
Krystal suggests that to improve your local SEO strategy, you should engage with the community on LinkedIn, Twitter, and other platforms. She emphasizes the helpfulness of the local SEO community and encourages reaching out and asking questions.
Krystal also mentions the Women in Tech SEO Community, a Slack group and conference, as a valuable resource for women looking to get into local SEO. Her advice for aspiring SEO professionals is, “Don’t be afraid to get engaged, ask questions, and connect with people you don’t know.”
Daniel Waisberg talks about Google Search Console API, a solution to pull data programmatically from Search Console.
Learn about four different Search Console API methods, with examples of which data can be exported through each of them.
APIs enable developers to build applications to pull Search performance data for use in dashboards for their companies or external products.
Personally, I’m learning more about BigQuery to join this data. BigQuery can provide some fascinating insights when you combine all this data.
How many of you are using BigQuery? Leave a comment in the chat or down below.
Clint shared his insights from the SEO Spring Training on his channel this week.
Let’s check one out.
So the magic number is 13. Be sure to keep that in mind when working with your local clients
We will dive into more local SEO secrets later today with our special guest.
Chris Palmer shares a quick backlink tip from a Google Patent.
I personally like creating keyword-rich CSS buttons to get that click on sites I work on.
I know some brand guidelines will not let you link headers, but when there’s a keyword I want to anchor text and can do so, I link keywords in headers.
Google is retiring its ranking factors of mobile-friendliness, page speed, site security, and on-page experience. Mordy shares his insights on the edge of the Web.
Personally, core web vitals was an afterthought when it came to ranking.
Enterprise websites can be really slow, and our competitors’ sites are much faster, and still, we would rank higher.
Don’t get me wrong, providing a fantastic experience for your visitor should be the number to drive them to convert.
This includes personalization, etc., but these experiences will technically slow down your website.
Made In CEO Chip Malt shares How To Get SEO Traction in 6 Months on Siege Media
This is an excellent idea new businesses should think about.
Create content before you launch your business to develop that authority. Love it.
We are now at my favorite part of the show.
Please ask questions on the topic, and I will address them in the order they are received.
Support the channel by liking and subscribing while I get things ready.
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Paul Andre “DRE” de Vera
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