Kyle Roof – Founder @PageOptimizerPro | Top 5 E-A-T factors!
Guest Bio
Kyle has been doing SEO for over a decade, and it is best known for revealing the “secret” hidden in plain sight.
Kyle demonstrated this by ranking number one in Google with a page consisting of gibberish text and only a handful of target keywords.
Kyle has spent several years running more than 400 scientific SEO tests to understand Google’s algorithm better. The combined results of those tests became the backbone of the popular SEO tool PageOptimizer Pro, and they are implemented within his SEO agency on client sites.
Kyle shares his techniques in podcasts, at conferences worldwide, and within the platform he co-founded, IMG.
Knowledge Bombs
18:24 Ranking High Means Giving Google What It Expects To See
Kyle said that you have to evaluate what Google wants to see and how well you can deliver that. Kyle added that you couldn’t really teach Google too many new things, so what you can do is give it a page that is what it’s expecting to see and do better than your competitors.
34:08 Address Is the Number One E-A-T Factor
Kyle believes trust and quality raters’ guidelines are the core factor. The evaluation from this rating is performed by a bot and thus sees pages as a bot does and not as a human. So, the bot will look at specific signals and try to tick all the required boxes for the content. That is why in indexing the site, Google would want to know who is behind the content and who they can contact. This makes Address the number one factor since it will give people an idea to identify who is responsible for the content.
37:12 A Local Phone Number is The Second E-A-T Factor
In addition, to the address, Kyle revealed that a local phone number is the second E-A-T factor that websites should look into. This phone number must also match the ZIP or area code to help legitimize the website. Kyle added that just like the address, this would assist websites in receiving correspondence and getting contacted.
39:25 Contact Email Is The Third E-A-T Factor
Last among the categories that fall under trust is having a contact email address. Kyle said that you have to avoid having too generic contact forms that go absolutely nowhere because Google can sense that too. So what you can do is to have a contact email on your site, and even better is to have multiple email contacts for every department.
40:47 Having An Author Schema Is The Fourth E-A-T Factor
Aside from Trust, Expertise is another area to focus on. Kyle said that Google wants to know if an actual person is responsible for producing the content on your website, not just some bot-generated content. This is where having an author or author schema in the articles becomes really important. Kyle added that you could link it to the author’s LinkedIn account to help establish their expertise.
42:27 Topic Coverage Is The Fifth E-A-T Factor
Last on the Authority factor is having topical coverage for your content. According to Kyle, to establish authority, Google would assess if you can answer all user questions. You will need to have enough content to be able to answer the questions and have that solid authority in your niche.
44:10 Tips To Get Topical Coverage
Kyle shared that some ways to get good topical coverage easily are to look at the People Also Ask section, the SERPS, and the entities or concepts above the images section of Google.
44:40 On Similar Length Pages With The SERPS
Kyle believes there is a right time and place to write content. He shared that more than the length, giving Google the type of page it will rank, or a specific keyword is better. And if other terms won’t fit on the page, he said he would just create other articles or pages on the website.
45:27 Optimizing A Page For A Single Keyword
When asked if it is better to have a page optimized for a single keyword, Kyle said that the primary keyword is the main concept of the page, and you want to optimize so you can win all the secondary keywords that are the important ones to your site.
46:21 Citations For Web 2.0 Link Helps With E-A-T
Citations are an important Web 2.0 link that can help your E-A-T. It allows Google to understand what you’re site is about. Citations are legal links, and businesses are even allowed to buy them. With web 2.0s, you can go through and put your information on them. You can own your brand name across the web and put information about your site, like a descriptor that links back to your home page. Kyle also added that he has been doing that for a while and uses KnowEM as a tool.
48:00 Topic Coverage And Covering Broad Categories
Kyle shared that a good technique is to make sure that you’ve covered something before you go on to another topic. This way, you will know when you’ve covered it and when you haven’t. This will assist you in making the decision when the right time comes.
53:09 Advice For Those Who Want To Be SEO Professionals
Starting your own website is Kyle’s most straightforward answer to those who want to become SEO professionals. He said you just have to try to experiment with it and know if you’ll excel in that kind of area.
Google Ads
There’s been a few videos released this past week saying YouTube is better than blogging.
I wouldn’t rule out one or the other and do both.
Turn your SEO-optimized blogs into videos.
In the SEO in 2023 book, I talk about this strategy and how I get my blogs and YouTube videos on page 1 with content optimization using Page Optimizer Pro.
And this brings us to my favorite part of the show.
Please ask a question on the topic, and I will address them in the order they are received.
Before we introduce our guest, here is a word from our sponsor!
https://ahres.com/awt
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