Lee Witcher

Lee Witcher – SEO Tester and Founder of TestedSEOTraining.com

Guest Bio:

Lee is 16-year marketing consultant online/offline, using analytics and database to maximize marketing ROI

He is the VP of Database Marketing Solutions, Inc.

He believes that past behavior is almost always the best predictor of future behavior.

His goal is to help you uncover the hidden profitability in your data.

He loves ranking and selling websites.

He has been testing SEO factors for years and is the founder of TestedSEOTraining.

Please welcome Lee Witcher!
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Knowledge Bombs:

19:35 – How does Lee get to page one ranking on Google?

For Lee, it’s about taking a look at your competitors and see what keywords they use and tune your sites from that foundation. A little fine tuning on your site’s pages can go a long way according to him.

20:00 – Lee’s first steps into SEO

Lee started getting into SEO a decade ago. It’s all a trial-and-error journey for him while making money from it at the same time. It was until 2018 where he started to take a deep dive into SEO to hone his skills more.

25:43 – Thinking outside the box to surpass Google’s limitations

As per Lee, Google can be limiting sometimes when they recommend you what works and what doesn’t in comes to SEO. But for Lee, it’s all about breaking the limits and seeing it from your very own eyes if such a method or technique works or not.

26:28 – What factor of SEO did Lee loved so much?

For Lee, it’s about the adrenaline of the competition inside the SEO space. When working with SEO, each one of us is figuring out what works and what doesn’t and see how can this be an advantage to rank higher than your competitors.

28:20 – How did Lee first made money in SEO?

Being curious is what drove Lee to make money from SEO. And for him, this all happened accidentally just because he wants to see why such stuff works in this kind of industry.

29:55 – How would Lee convince someone who wants to get into affiliate SEO?

Being an affiliate is about two things according to Lee. First, you need to find stuff that has the potential to soar high when ranking it in order to make money. The second one, is about doing a lot of research and never be afraid of trial-and-error.

33:22 – Lee’s “mass sites” technique in generating traffic

If you work as an affiliate SEO, it’s important to know the power of mass sites. For Lee, this is about making a traffic spurt from this mass sites to see which ones make the most traffic and which doesn’t.

34:21 – How does Lee handle sites that are already high in the ranks.

For this one, Lee lets the client decide how much they want to pay him. This allows his client to determine how much worth to pay Lee depending on what they want for their site.

36:53 – Where do Lee sell his websites?

Lee sells his website directly to the end user. While other SEOs are doing open marketplace selling, he sees this as a disadvantage because anyone can see your work and might be copied by them.

37:59 – Is it required to find a domain that will sell and rank higher?

Lee said that you will never know if a domain will sell or not. That’s why you have to find the right niche on the domain you have. The more it is inline with your chosen niche, the higher it will rank, especially when you do lots of testing on monetization models.

39:42 – What mass site software/plugin does Lee prefer?

Lee uses “Traffic factory” that is great for beginners and pros alike. It comes with a ton of features and is also easy to configure as well.

41:48 – How would Lee handle adsense ranking methods?

According to Lee, handling adsense ranking is doable depending on your niche. However, he still had no experience on this type of ranking.

44:22 – Auto generated AI content for website ranking, how good is it?

Lee had tested auto-generated AI content in ranking websites but for him, this is not ideal based on his testing. This is because it is more prone to spam and might mess up with Google’s algorithm.

45:45 – John Miller Tips debunked by Lee Witcher

In this section, Lee gives us an in-depth talk about John Miller SEO tips as explained and debunked by Lee. This includes the use of gibberish as a ranking factor, keyword analysis, clustering, link dropping in the description, and more.

50:46 – What link-building tactics that Lee prefers to use?

For Lee, tactics doesn’t matter. Because as long as you structure your website properly, any tactic can work no matter which style or technique you want to apply.

53:05 – Lee’s SEO course as explained by him

In this section, Lee gives us a detailed insight of how his educational SEO courses work and what to expect from him if you plan to avail his training.

55:59 – Lee’s advice in becoming an SEO professional

It’s all about learning how to test and delving into trial and error no matter how hard it can get, according to Lee. Seeing it for yourself if it works or not is the fastest way to gain knowledge about SEO.

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Topic Timestamps:

19:35 – How does Lee get to page one ranking on Google?
20:00 – Lee’s first steps into SEO
25:43 – Thinking outside the box to surpass Google’s limitations
26:28 – What factor of SEO did Lee loved so much?
28:20 – How did Lee first made money in SEO?
29:55 – How would Lee convince someone who wants to get into affiliate SEO?
33:22 – Lee’s “mass sites” technique in generating traffic
34:21 – How does Lee handle sites that are already high in the ranks.
36:53 – Where do Lee sell his websites?
37:59 – Is it required to find a domain that will sell and rank higher?
39:42 – What mass site software/plugin does Lee prefer?
41:48 – How would Lee handle adsense ranking methods?
44:22 – Auto generated AI content for website ranking, how good is it?
45:45 – John Miller Tips debunked by Lee Witcher
50:46 – What link-building tactics that Lee prefers to use?
53:05 – Lee’s SEO course as explained by him
55:59 – Lee’s advice in becoming an SEO professional

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Google News:

Multisearch was just released, a new way Google Lens can search using both images & text. For example, found the perfect dress but want in a different color? Use a photo of it, and type the color you want. Multisearch combines both to bring back helpful info.

https://blog.google/products/search/multisearch/

Why don’t JS pages get cached in Google? John Muller tells us why.

Google Search Central has a playlist with Martin Split for more Javascript SEO. The link is in the description.

This week, Ross Simmonds put out a video on where you should start when creating a content strategy.

Audience research is a must for any marketing activity.

The first thing I ask for with a new company I work for is the buyer persona docs and using a tool like SparkToro.

Sam Oh tells us how to copy MacRumors 7.8M Dollar Link Building Strategy.

I love this industry changelog tactic and will start implementing it for my next company.

Our guest today spoke about Hidden versus Visible Content on SEO Fight club; let’s take a peek before we talk to him.

I use CSS accordions with every company I’ve worked with.

Particularly video transcriptions under an embedded video and using a view transcript button the unhide the text.

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