Lily Ray

Lily Ray is the Sr. Director of SEO & Head of Organic Research at Amsive Digital (formerly Path Interactive), where she provides strategic leadership for the agency’s SEO client programs, while conducting extensive research on the latest SEO developments.

Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees.

Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies.

Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b and CPG sites.

She loves diving into algorithm updates, assessing quality issues and solving technical SEO mysteries.


18:05 – What Got You into SEO?

Before Lily got into SEO, she studied Spanish and Politics. But it was during the 2008 recession she realized that job opportunities were getting slimmer. Fortunately, she landed a social media marketing job for a small start-up, and the rest was history.

21:50 – What is E-A-T, and what makes it important?

E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, is an important concept in Google’s Search Quality Guidelines. As Lily mentioned here, demonstrating good E-A-T both on and off your website can potentially help improve Google ranking, whether your search involves politics, marketing, and social media dilemma.

23:38 – Lily’s Take on the controversial “Recovery” statement

This is a very controversial statement to revolve on for Lily, as most of her work as an SEO revolves around this issue. Lily gave out her statements on the issue by sharing expert SEO tips and insights.

26:00 – Lily’s take on FAQ Schema

Lily, who’s also a prominent Schema expert, provides her honest take when it comes to the technicalities of FAQ Schema. Lily even mentioned that the one schema type where you can get away with many things (such as adding a lot of links to it) is the FAQ schema.

27:40 – A Quick Win to Get Rich Snippets

Lily’s influential SEO tips and knowledge don’t stop there, as she also shared some important tips on how to get your clients some quick wins on rich snippets. A quick nugget indeed.

29:15 – Is Word Count Really a Ranking Factor?

One of the most talked-about ‘myths’ in SEO – is word count really considered a ranking factor?

30:45 – Great Tips for Amazon Businesses!

Lily’s also known for handling clients from Amazon. Lily shares some of her best tips for budding Amazon businesses in this section.

35:36 – Tips for SEOs (Enterprise, In-house, Agency)

SEOs learn a lot from fellow SEOs, which is why in this section, Lily gave out huge & important tips for all SEOs coming from different departments based on her experience and time as an SEO practitioner.

38:50 – One Tip for Small Businesses Wanting to Start their SEO Career

We all start from small things. So, for those of you out there wanting to start your very own SEO career, here’s a tip from Lily: “Start your own website, help your friends and family with their projects, gain enough experience until you can stand alone.”


Core updates Google Webmasters

Wordcount on SEO Mythbusters

Shout out to SelfTaughtDev – For LinkedIn Assestment

Tips from Working as an In-house SEO and Agency SEO

Entity-Oriented Search

Link to DJ performance


(Visited 9 times, 1 visits today)

You might be interested in


Your email address will not be published. Required fields are marked *