Lisa Parziale

Guest Bio

Lisa Parziale started building websites in 1997. 

She spent every second building seven-figure digital marketing that enabled her to quit her corporate executive job.

She also founded the agency fast track to help her agency owners with SEOs and web developers learn and implement techniques and processes to build and scale their seven-figure businesses, the power screening systems, the superfly running and scaling, and free-to-business.

She is a speaker at SEO Rockstars. 

Knowledge Bombs

19:23 Get Ranking On Page 1 in Google

Lisa stated that the most important thing you need to do is first assess the company that you’re trying to rank your GBP whatever you’re trying to rank. You must also figure out the first thing you can do to make the most significant impact. Start there and keep asking yourself the same questions again and again. 

23:19 In Absorbing Information 

For Lisa, you can’t learn it all, and you can only implement 10 out of what you learn. You can go to conferences so that you can learn about it, and you can also start talking to speakers about what you want to know specifically. You need to get what you want; everything else you want to learn will be icing.

32:54 About White Labeling

Lisa prompted that if you wanted to learn about it, you could also have someone to do it for you, but for her, she would run her business one task at a time. So, if you need FAQs for your pages and that’s the one thing you don’t want to do, you can push a button and just get the FAQs. 

33:25 Lead Generation Techniques

Lisa’s number one technique is SEO. According to her, nobody searches on it, we’re starting to see SEO being a search term, and we’re getting calls, and she also highlighted that most companies have loans, funds, or savings. And implicated that startups do have funds; what you do is how you can let the client stay by using landing pages and logos before marketing. Then, customers grew up with us that way and never left. She also said that you can SEO yourself in any category, and that’s what they did in their business. 

35:36 Converting Leads

According to Lisa, the number one rule is to talk to these people live or meet them for what she called “quasi life” on Zoom. She won’t do transactions via email; they’re wasting her time if somebody can’t get on a phone or live call. So once she gets on that live call, she doesn’t sell them anything on the first call. What she did is that she’s trying to understand who they are, what they need, what their problems are. Then, she listens, talks, and consults; she doesn’t sell them anything once she hears the problem. 

38:08 Mistakes in lead generation

One of the most common mistakes you must be able to follow up. If they were not clo by Lisa, she would ignore it, and she realized that getting leads is hard, and she just wasted it without follow-up. She said it’s important to get back with the potential customer or leads and remind them in your automated reminders or calendars. 

39:53 Custom web design

It depends on every person; people don’t care whether you use themes. People don’t care about the technology we get caught up on. They used or what kind of data set they used or what type of cabling they’re using; we don’t ask that, so customers don’t care as long as the end product looks like the value of the price they pay. So, if you’re going to use a template and it’s going to look a lot like a regular template; charge less if you want them to pay more for the average ticket for the website. That’s the key to understanding your goals and remembering you can always upsell them into a better website later. You’re just trying to get that relationship. Web design is like a loss leader; even if I break even and think the customer is good, I can make an SEO customer. Even if I can break even, I’m happy.

41:59 Differentiating yourselves from other agencies

You need to show them you care, consult with them, and attache time to talk to them, do your homework, and then return to them. Not many agencies do that; even if you are used to being a computer jockey, you need to go out there and be human and let them be more comfortable with you. 

49:33 Start-up cost to do in-house hosting

So you want something passive as possible you want to be able to select a company that, when you have your customer site, there if there’s a problem, you can either get on the phone or send in some kind of support ticket. You know they will solve it quickly because you don’t want to have to solve any problems. Hosting is not a mission critical to most businesses, so for example, if you wish to host somebody who’s got a big shop online and they do e-commerce. That’s mission-critical for them, so they will wish to support on Saturday or Sunday. Moreover, cloud servers are very inexpensive, and you can also try agencyhosted.com; their prices are stellar, and they are the number one hosting company. And you should be charging 45 to 75 dollars a month.

Google News

Google posted a new blog about The role of page experience in creating helpful content.

Helpful content generally offers a good page experience.

That’s why they added a section on page experience to their guidance on creating helpful content and revised about help page about page experience.

They think this will help site owners consider page experience more holistically as part of the content creation process.

The link is in the description.

https://developers.google.com/search/blog/2023/04/page-experience-in-search?hl=en

Now, let’s talk about some SEO tips and tricks!

Ryan Darani, a past guest on the Siege Media channel, shares his thoughts on how much content you should publish.

Analyze your competitors’ amount of content and publishing frequency and then 1-up them if you have the resources.

But don’t worry if you’re busy and don’t have the resources – whatever it takes to put out quality content is something, and it’s better than nothing.

Next up, let’s talk about the importance of internal links. Cyrus Shepard discovered some killer SEO strategies after analyzing 23 million internal links.

Let’s check it out

Diversify your anchor text and interlink to the max to watch your rankings skyrocket.

And if you’re on WordPress, check out The Internal Link Juicer –

I’m personally evaluating it and may upgrade soon.

Google is Showing 40% More of this 1 Thing in Search.

John Lincoln shares what that is

I’m a massive fan of videos for SEO!

I recently posted a case study of my SEO in 2023 book strategy on LinkedIn.

Check it out, and follow me if you haven’t already!

https://www.linkedin.com/pulse/seo-case-study-twingate-triumphs-e-e-a-t-criteria-video-de-vera/

Lastly, let’s talk about how to make money through affiliate marketing.

Holly Starks interviewed the founders of Conch House and learned how they made $1,000,000 in affiliate marketing.

Let’s check out the knowledge bomb they dropped.

This is my first time hearing this tip, and I will start looking for indexed pages when buying aged and expired domains.

This brings me to my favorite part of the show.

Please ask questions, and I will address them in the order they are received.

Please support the channel by hitting the like and subscribing while I get things ready.

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