Lukasz is the former Head of Organic Acquisition at uSwitch and director of SEO in Zoopla.
He was voted Top 10 Influential Social Media Personality in UK.
He started his professional career in 2005 and has since been responsible for the organic performance of many companies, including HomeAway, and Thomson Reuters.
He actively participates in 180 to 20 events as an SEO and Social Media keynote speaker every year.
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Knowledge Bombs:
16:03 – How does Lukasz get page one ranking on Google?
For Lukasz, it’s not all about minding the traffic. Though other SEOs might put a focus on keyword density, this is not the case according to Lukasz. Since this factor can fluctuate from time to time depending on your geolocation, for example.
17:32 – How did Lukasz first get into SEO?
Lukasz always wanted to play in clubs back in the days. And the only way to play for clubs during those times is by having a website. This is where he started to learn how to grow a website through the help of SEO and eventually honed his skills based on this.
19:01 – Lukasz’ resources in learning SEO
Everything that Lukasz knew about SEO is from the books. He spent all his money on these books until he met someone online that sent him SEO pdfs that he could print out.
21:19 – Super Gap Analysis as explained by Lukasz
The Super Gap Analysis is a resource tool that is useful for any SEO. In this section, he explains how it works and why it is crucial for your SEO learning journey.
23:33 – What are Engrams?
Engrams is a technique that involves taking keywords and sticking them together to measure a frequency that is suitable for your target audience. In this section, Lukasz gives us an in-depth explanation how this works and its advantages.
25:35 – What SEO tools can be used in Super Gap Analysis?
For Lukasz, you can use any keyword tools that can pull a search volume for a given website in using Super Gap Analysis. This includes semrush, ahrefs, or cistrix just to name a few.
27:16 – Choosing the right competitors
Having competitors can up the challenge of your SEO journey. And for Lukasz, he has two methods of choosing the right competitors that can truly test your SEO skills. So get your notes ready and listen as he explains it in this section.
30:18 – How to prioritize what keywords to go for
Keyword is an important factor in the SEO industry. However, you can’t just shove every keyword on a website in one piece, right? This is where Lukasz introduces his special formula to get the best keywords as possible.
34:03 – Steps in getting into Super Gap Analysis
Want to get the best out of Super Gap Analysis? Then you are in for a treat here with Lukasz. In this in-depth section, he explains how newbies can get into Super Gap Analysis in a step-by-step manner. So better get your notes ready!
36:38 – Lukasz SEO dashboard explained
What better way to jumpstart your SEO journey is by learning Lukasz’ SEO dashboard. By observing this dashboard, you can have a clear idea how to plan your SEO tactics for years to come.
45:53 – Learning SEO pre-assessment, the “Lukasz” way!
It can be a daunting experience to pre-assess your client, especially when we talk about SEO. But for Lukasz, it’s more effective when you talk to them directly instead of sending emails. This creates a deeper connection that both you and your client can talk in real time.
54:27 – How does Lukasz SEO changes?
Lukasz loves to test SEO changes the traditional way by using primitive resources. He is not fond in using modern tools such as SEOPilot, for example, because he thinks it is too expensive.
55:57 – Lukasz’ advice in becoming an SEO expert
For Lukasz, it’s all about being comfortable with numbers. This is because SEO involves a lot of numbers be it for charts, pages, and more. Having a form of mentorship and taking risks is also just as important as well.
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Topic Timestamps:
16:03 – How does Lukasz get page one ranking on Google?
17:32 – How did Lukasz first get into SEO?
19:01 – Lukasz’ resources in learning SEO
21:19 – Super Gap Analysis as explained by Lukasz
23:33 – What are Ngrams?
25:35 – What SEO tools can be used in Super Gap Analysis?
27:16 – Choosing the right competitors
30:18 – How to prioritize what keywords to go for
34:03 – Steps in getting into Super Gap Analysis
36:38 – Lukasz SEO dashboard explained
45:53 – Learning SEO pre-assessment, the “Lukasz” way!
54:27 – How does Lukasz SEO changes?
55:57 – Lukasz’ advice in becoming an SEO expert
How does the geographic location of a web server affect SEO?
This past week on the Authority Hacker show, the guys told us the first step to get ranking https://youtu.be/9QS0IqguA4M?t=368
SERP Analysis is critical, and I have to remind my colleagues and clients to do a Google search first to see what type of content it ranks.
It’ll minimize the dreaded question. Why are we not ranking?
Speaking of content, Ross Simmonds posted a new video this week titled the Sherlock Homeboy Technique
We also have to remind ourselves not to create content just for Google, but we need to create content for our audience.
Ross drops a bunch of knowledge bombs on episode 52.
Matt Diggity released a new video on How to Double Website Traffic in Less Than 6 Months.
Let’s check out his Ecommerce Site Architecture
I’d love to get Matt on the show one day. If you’re in his circle, let him know!
Reviews are very important once you have your eCommerce site or local service site.
Can you control the Online Reviews? Olesia Korobka tells us what we can do on Kalicube.
This is a great idea. Collect all your positive reviews with five stars and add them to a page and add the product and review schema and you’ll be able to get your 5 star listing on Google!
OK, that wraps up our videos this week, and before I introduce our guest today, here is a word from our sponsor.
https://ahrefs.com/awt
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