Matthew is a seasoned SEO strategist, speaker, author, and digital marketing executive
He has spent the last 15 years delivering results to some of the most iconic brands in the world as well as to businesses of all sizes including L’Oreal, Novartis, Hoval, Shopkeep, and Mohegan Sun;
SEO trainer and workshop facilitator at Search Decoder;
author of award-winning International bestseller “SEO Like I’m 5“; and contributor to The Next Web.
His work and ideas have been featured in Forbes, Inc, MSN Money, Chicago Tribune, eMarketer, Huffington Post, Mashable, Entrepreneur, and The Next Web.
Matthew speaks regularly at marketing conferences, such as the Internet Summit, MarketingProfs, and Digital Summit.
He is the author of “SEO Like I’m 5” ,“Keyword Research Like a Pro” and the “The Psychology of a Website” book
Please welcome Matthew Capala
24:10 – How did you get into SEO?
Being a Polish immigrant, reaching the American dream is one of the challenges that Matthew had to take. But having a good background in using computers, he was able to fortify his skills in SEO. He built himself up from the ground, and finally, one day, he was able to work at that company that he dreamed of working at before. This was just how he started his humble beginnings, and now, he’s one of the most prominent figures in the SEO community.
29:50 – The NYU Program
There was once when Matthew wanted to become a prominent speaker in the community. One day, Matthew met an NYU professor who turned his dreams of becoming a great speaker into a reality. Matthew ultimately landed a job at a New York University teaching a graduate class on Search marketing. Through this journey, Matthew developed his Book, “SEO Like I’m 5.”
34:10 – What was your inspiration for building Alphametic?
Matthew’s love for mathematics inspired Alphametic. SEO is like a mathematical puzzle, and being it his first brand, he named it Alpha. Also, if you didn’t know, one of Matthew’s earliest clients was L’oreal! The story of how he landed a partnership with this company and other big companies in the US with Alphametic is a great one.
36:50 – Build Trust – Key Ingredient towards SEO success
According to Matthew, developing trust is one of the primary ingredients towards SEO success. For him, building trust can give you an invaluable network in the SEO community.
41:50 – A special quote about Modern SEO from Matthew
“Modern SEO is about understanding and predicting human psychology.” One of the knowledge bombs from Matthew, along with his discussion on the psychology of modern SEO.
44:00 – Google’s algorithm exemplified by Matthew
Matthew combined human psychology into the discussion when explaining how Google’s algorithm works in this section. He defined how Google reversed engineered how the human brain works and applied it into their algorithm in terms of search ranking.
48:00 – Credibility Through Association
Along with the discussion, Matthew mentioned the importance of building credibility through association. You have to streamline your credibility through the community to gain an audience that can appreciate your work.
52:10 – Don’t Miss out on Internet Opportunities!
One of the key lessons that Matthew wanted to teach people (from his Book) is to never miss out on the opportunities given by the internet. Build A Website, Start Your Own Ecommerce Business, Build an Agency, start your SEO career, or streamline your business online! A lot of this can happen if you’re willing to go further!
56:10 – Matthew’s biggest tips on how to start your SEO career
Put your work out. Prove to yourself that you can achieve your dreams. Build your own portfolio and start your business. Be a practitioner, get inspiration, read books, improve your website, and follow a driven SEO personality. Always stay driven. These are the words from Matthew on how you can be better in SEO!
Links to full video clips below:
Danielle Product Manager at Google gives us 5 tips to get our videos to show up on Google
Google said it is going 100% into mobile-first indexing. Google moved the deadline from September 2020 to March 2021 so are we in mobile first indexing now?
How do you build local content silos? Greg Gifford shows us how.
https://www.linkedin.com/posts/greggifford_localseo-localsearch-localmarketing-activity-6777646493689004032-IMgd
Tweet of the week. What is Samantic SEO by Bill Slawski
https://publish.twitter.com/?query=https%3A%2F%2Ftwitter.com%2Fbill_slawski%2Fstatus%2F1372561593955799045&widget=Tweet
On the topic of semantic SEO and entities, Steve Toth shows us Google Docs Hack to get SEO Entities
How to improve SEO rankings with blockchain?
Sebastiaan van der Lans, Founder of WordProof tell us an interesting concept of building trust through time stamps with blockchain technology.
Our last video clip, Will Reynolds gives tells us How to use Big Data to scale SEO on the Inlinks channel
I highly recommend watching the whole video a lot of nuggets.
