Neil Patel

The Wall Street Journal calls him a top influencer on the web,

Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies.

He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under 35 by the United Nations.

He’s helped Amazon, Microsoft, Airbnb, Google, Thomson Reuters, Viacom, NBC, Intuit, Zappos, American Greetings, General Motors, and SalesForce grow through marketing.

He’s spoken at over 310 conferences and companies around the world.

He is the founder of Crazy Egg, Hello Bar, KISSmetrics, QuickSprout, and NP Digital.

He ranks on the first page for the keyword SEO.

Please welcome the New York Times bestselling author, Neil Patel.

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Knowledge bombs timestamps:

26:47 – Try hard, don’t work harder

Neil says that you should never spend more than 10,000 hours perfecting a craft. But instead, trying little things day-to-day until you find what you are good at is a much better thing to do. And once you finally found that calling of yours, this is the time where you can spend the rest of your 10,000 hours.

28:37 – How did Neil first get into SEO?

Being the top influencer on the web is no joke. Neil started out with humble beginnings by launching a job board. However, the site didn’t gain any traction when it was first launched. This is the time where Neil started learning about marketing and eventually with SEO too, which results to his site being skyrocketed into the ranks with over 60,000 visitors a month.

29:39 – Neil’s baby steps into his SEO journey

Neil learned mostly about SEO by trial & error, and experimentation. Being hands-on with SEO is probably the most viable way to teach yourself all the ins and outs of SEO.

30:35 – SEO strategies by Neil

Writing good content, continually updating or tweaking, and doing a lot of optimization plays a vital role in ranking. But for Neil, the biggest strategy in getting higher ranks is by being patient.

33:00 – Neil explaining one of his most famous quotes

Conversions and revenue are miles different when it comes to SEO. And for Neil, it’s all about optimizing for revenue instead of conversions. But how does that work? In this section, Neil explains why the latter is much important when it comes to optimization.

35:04 – Update report for UberSuggest by Neil

UberSuggest, one of the apps built by Neil, has a lot to offer with its upcoming updates.

35:38 – Is there a minimum budget that we should spend on SEO?

There is no minimum or maximum budget in spending for SEO according to Neil. Instead, you should spend your budget to make sure all your economics are working depending on the sector you are in.

37:42 – Link building tips by Neil

For Neil, the quickest way to build links is by using free tools or by hiring a developer. Not to mention, doing social media promotion also helps build back link authority too!

38:29 – Is Neil more of an SEO or a purist marketer?  

Neil considers himself more of a marketer even if he is also doing SEO at the same time.

39:34 – Personal branding and its correlation to SEO

Having the power of a brand helps build a company’s SEO. As Neil said in his example, if you are ever to buy a car, you would definitely mention your favorite brand immediately if you are asked what kind of car you want. That alone, is the power of brand and SEO.

40:42 – Neil’s tips for building a personal brand

Neil has plenty of tips for those who wants to start building their personal brand. For him, it’s all about creating amazing content, helping people genuinely, and also building up connections with anybody through public speaking, for example.

41:37 – How Neil produces his content  

If you search up Neil Patel on Google, you will find a lot of content from him that you could ever imagine. But how did he make this possible? In this section, Neil gives us an insight about his content creation flow.

43:50 – The NP Digital campaign explained

Neil’s company, NP Digital, is growing immensely year after year with a lot of onboard clients. In this section, Neil explains his company’s solid game plan for onboarding clients.

45:03 – Getting good backlinks for starts

For Neil, the easiest way to find good backlinks is to see who links to your competitors.

45:46 – The most blackhat SEO thing that Neil did

During his younger years, Neil had his own share of blackhat SEO experiences such as using old domains and changing them. However, Neil said that you should always avoid blackhat SEO because it isn’t ideal for the long term.

46:46 – Neil’s AIDA model

The AIDA model is an “accessibility” tech that can help handicapped people to access websites despite their disabilities.

48:17 – Neil’s SEO secrets

Every big SEO personality has their own share of secrets. Luckily, Neil is here to expose some of his SEO secrets for everyone to use. Time to get your notes ready!

49:53 – Effective LinkedIn Tips by Neil

For Neil, the best way for your LinkedIn content to be seen more is by having popular users to comment. Not to mention, making sure their comment to spark a debate is an extra bonus too.

50:34 – Neil’s one SEO tip that never fails

Neil suggests using “Google my Business” for verification and background checking that can help your website to perform better and get more leads.

51:36 – Top 3 e-commerce SEO tips

First, creating great product images. Second, interlinking products together. Lastly, encouraging people to leave reviews and feedback for your products, especially star ratings.

52:38 – The future of SEO

According to Neil, the future of SEO is going to be automated with little manual work from people. Artificial Intelligence, which is still not perfect yet, will also play a huge role as well.

54:43 – Does AMP links on Google’s 1st page perform better than those on the 2nd page?

For Neil, the number of AMP links doesn’t matter since they don’t have an impact on rankings. However, AMP works great in enhancing a user experience.

56:05 – Neil’s advice in becoming an SEO professional

Find a niche that you love and build a website around it. The best way to learn SEO is through your own website first before anything else.

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News:

On the Google search blog, they posted best practices on how to engage shoppers with deal pages.

They recommend creating a dedicated page for each promotional event.

In their advanced SEO section, Google published an overview of Google search operators.

https://developers.google.com/search/docs/advanced/debug/search-operators/overview

Speaking of site operators. Steve Toth from the SEO Notebook and past guest on the SEO Video Show

Shows us a topical relevance hack for SEO and finding supporting content using the site: operator. Let’s check it out.

Be sure to check out the full video on his channel to go deeper into the hack.

On the Google Search Central channel, John Muller talks about shared hosting. Does it affect your SEO?

I like hosting my sites on a server with a dedicated IP address to control my sites. It just makes sense if you have hundreds of domains that need to be hosted.

It’s not about monitoring singles keywords.

It’s about monitoring the performance of the page, says Kyle Roof.

Let’s listen in on this week’s marketing-bound podcast episode.

https://www.marketingbound.com/podcast/episode/315d1f5f/76-maximize-your-seo-efforts-with-kyle-roof

In addition to the number of keywords a page ranks for, I love reporting out on the organic traffic value the page brings in.

I take the CPC of all the keywords bringing in traffic, multiply that by the number of visits and share that out to my content marketing team to show how much we saved from paying for the keyword with PPC.

This is very powerful when creating a business case for your SEO projects.

Is E-A-T a part of your SEO strategy?

It’s something I consistently implement in my optimization process.

Matt Diggity shares his mini E-A-T checklist on his channel this past week.

I have a video SEO framework optimizing for E-A-T signals.

Check it out under my youtube ranking factors playlist.

Bruce Clay released a new video on his YouTube channel on ways to repurpose old content. Let’s check it out.

A tool I use to help me find content that performs well in the past and not does so well today is the content decay feature in ClickFlow.

Excellent tool to do meta title testing too.

I first learned the importance of repurposing content on the Marketing School podcast.

This brings me to my favorite part of the show. He is the co-host of the Marketing School podcast.

Please ask questions in the live chat, and I will answer them in the order they are received.

Please don’t forget to like this episode while I get things ready.

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