Ross Hudgens

In 2008 Ross started his SEO career as the Sr SEO analyts and first employee at Single Grain.

His work has been featured on Moz, Search Engine Land, Forbes, AOL, and Hacker News.

He is also a frequent speaker at well-known conferences MozCon, LearnInbound, SearchLove, and MNSearch

He enjoys investing in tech startups with a focus or exposure to SEO or content marketing.

By 2012 he founded Siege Media

And has made the Inc. 5000 in the last four years

He currently has offices in San Diego, Austin, and New York City.

Siege has also been named one of Inc’s Best Workplaces.

Please welcome the CEO of Siege Media, Ross Hudgens

=========

19:54 – How does Ross get ranking in Google

The secret to ranking success in Google according to Ross is about associating yourself with brands that already got positive momentum. As well as creating high-quality content that is worthy of being shared.

18:08 – How Ross first learned about SEO

Ross is a marketing major that worked in a pharmaceutical company. Started from the ground up where he made bad SEO for his company’s websites, he

21:45 – How Ross became an expert in doing SEO

We all start with humble beginnings, and so does Ross. During his early days of SEO up until now, he never stopped learning the ins and outs of this piece of tech. Not to mention, practicing and executing it in real life situations helped a lot too.

22:57 – Shedding light on one of Ross’ famous quotes

Every good SEO have that one quote that they are most famous for. With this one, Ross explained how focusing on your work and doing what’s best for you is the best way not to worry about your competitors.

23:48 – An in-depth look at how Siege Media was born

As the CEO of Siege Media, Ross gives us an insight how his company started and how the momentum for it has skyrocketed for years and up to this time.

25:33 – Ross the “link builder” explained

Ross is renowned as the “link builder” among the SEO community. In this section, Ross gives us a detailed information how link building works and how you can use it effectively for your site to garner traction.

27:36 – How Ross’ “link process” works

Design and content are two main factors of Ross’ company. And through these factors alone, it can make attractive and in-depth websites like never before.

28:25 – The research writing and content marketing specialist duo

In this section, Ross explains how the dynamics between research writing and content marketing specialist works in tandem in making content. Combining both, you can achieve interactive content that people are most likely to use.

30:23 – How Ross comes up with content ideas

With big companies such as Siege Media, it can be a daunting experience what content to make. For Ross, it’s all about having a solid framework, working with a team, and having good leadership.

32:48 – Shedding light on how “eco bait” works

Also called as “mentioned outreach” by Ross, is a method that can help increase your outreach through the use of mentioning. In this section, Ross gives us a detailed explanation how this method works.

33:49 – How Ross’ and his team research a topic and create content from it

Ross and his Siege Media team uses a method called the “serpentine analysis” in searching what articles to include or any types of information in creating content. Doing so helped them to be competitive when it comes to content, which grants sweet success.

36:28 – Explaining KOB analysis and how it differs from other methods

The KOB analysis is a way to filter out which topics you want to prioritize first in creating content. In this section, Ross explains how this method works and how it can benefit your websites, big or small.

38:10 – Does Siege Media’s strategy work for e-commerce niche?

Different companies, different strategies. For Ross, he believed that his company’s strategies work really well depending on the complexity of e-commerce niches.

39:22 – How Ross’ helps grow agencies despite the pandemic

Growing an agency can be a hit or miss. But for Ross, it’s all about fixing issues and growing slowly and surely as time passes by. This includes picking a strong niche, deciding what SEO content to focus, and more.

40:58 – Doing content distribution the “Ross” way

Ross explains that they have been using straight email outreach in distributing content. However, this also depends on the difficulty in reaching potential clients. In this section, Ross thoroughly explains how their content distribution works.

42:39 – Ross failed SEO projects and how he managed to overcome it

It’s not always about bright skies in the world of SEO. Even Ross had its share of SEO failures in the past as well. From these difficulties alone, maybe it’s time to grab your notes and jot down these takeaways for you to learn.

44:03 – Does Ross have multi languages content?

Multi language content is a staple for every website owner out there. But how does this affect your SEO and the audience you are targeting? Ross explains how.

45:33 – How reaching out guests for interviewing people works in Ross’ way.

Having guests when making video content is crucial to garner an audience. For Ross, it’s all about having great recommendation, especially people who have big channels.

47:17 – Video SEO tips by Ross

According to Ross, it’s not all about focusing on keyword research, but rather looking at big channel’s video tags and putting these same tags on your videos. Doing so helps you to be recommended as well based on people’s search.

48:53 – Image SEO tips by Ross

Not only videos, Ross also do image SEOs too! And for him, it’s about creating images that have good alt tags, having the right image size for mobile devices, having good ux experience, and so much more.

=========

News:

In the latest episode of Search Off the Record

The conversation is around the Future of SEO

Knowing HTML will still be necessary.

There talk about schema, crawling, and more geeky SEO topics.

The link to the podcast is in the description

I’m a huge advocate of video content.

On Google Search Central this week, they go over.

How to implement key moments on Google Search

A quick video SEO tip is to include your target keywords in your key moments.

Another SEO tactic I always talk about is on internal links.

On Crawling Mondays this week, they identify low hanging fruit scenarios to optimize Internal Links

I’ll use 301 redirects in site migrations, but I prioritize fixing broken internal links.

Matt Diggity reveals his best SEO strategy

I’m a huge fan of SEO communities.

Join Facebook groups, skype chats, and Slack channels!

Another SEO tactic feels strongly about is the brand.

Neil Patel reminds us why a brand is important in SEO

Speaking of Brand. My guest today has built his agency’s brand
and made it the Inc 5000 list.

#SEO #SearchEngineOptimization #SEOvideoSHOW

Follow us:
https://youtube.seo.video
Tweets by seovideoshow
https://www.facebook.com/seovideoshow
https://www.linkedin.com/company/seovideoshow
https://g.page/seovideoshow

Chat live:
https://seo.video/discord

Contact us:
Paul Andre “DRE” de Vera
web: https://seo.video
email: [email protected]
phone: (323) 523-5122