Ross Simmonds

Ross Simmonds is the founder of Foundation and is a marketer passionate about all things tech.

He is an entrepreneur who consistently strives to give back.

Over the past decade, he has worked closely with a wide range of brands globally, ranging from Fortune 500 companies to up-and-coming startups.

He’s been published in Forbes, Huffington Post, Business Insider, Venture Beat, B.E.T., C.B.C., Social Media Examiner, and more.

He was named in Mashable as one of the top Snapchat marketers in the world,

He’s been a guest speaker at SearchLove, CTAConf, MozCon, and more.

He loves the 90s/early 2000s hip-hop, the old school W.W.F.

Please welcome Ross Simmonds!


20:30 – How does Ross get number 1 on Google

Creating great content and giving value to the world whether it’s SEO or marketing is the secret to get on Google’s page 1 ranking according to Ross.

21:05 – How did Ross get into SEO?

Self-teaching is what made Ross get into SEO. Back then, SEO was still not into the mainstream media so he practiced and taught himself even with limited resources until he mastered SEO.

23:53 – What does this famous quote mean for Ross?

What better way to test Ross’ wisdom is by asking his opinion about one of the famous quotes by Calvin Coolidge. For him, no matter if he’s not the smartest person in the room, but he will always try harder to push a hundred percent of what he got.

26:03 – Ross’ views of content distribution in the future

The importance of understanding the values of niche communities and expanding your content there is what Ross believes is effective for the future of SEO. No matter what niche community you are in be it on Facebook, Twitter, YouTube, etc., you are always off to a great start with the right mindset and effort.

28:13 – Ross’ favorite way of finding content topics

No matter the type of content you want to create and the goal you want to achieve, Ross suggests that research should always be the first thing you would do. Research-driven content has the ability to reach the goal you have set.

31:39 – Search intent in establishing an SEO moat

A moat is a competitive advantage that goes around your organization that allows you to find an edge in the competition. With this in mind, you can extract a consistent economic value that drives utmost results in your SEO.

33:31 – What does Ross’ process look like when optimizing content?

Ross likes to analyze everything at first. This includes who they are competing with, what keywords to use, and doing a gut check on social sharing to see how it will perform in social sites.

35:55 – Why is content distribution important?

Ross believes some of the brightest minds and creators has this fear of being judged in the online society, especially when they become too promotional. That is why it’s important to keep content distribution in mind to reach these creators full potential no matter the content they want to make.

40:18 – Good content deserves an audience  

Having good content that you don’t want to share is like having a disease that you just want to keep inside according to Ross. That’s why it’s so important to be comfortable and be okay with the content you have created if you want to rise in the ranks.

41:08 – SEO content tools that Ross recommends

If you want the full SEO experience, Ross recommends to use the full suite of SEO tools such as ScreamingFrog, Moz, AHREFS, for example. And for those who are on a budget and are still starting out, KeywordsEverywhere is the best one that Ross highly suggested.

42:16 – Does Ross use tools for content distribution?

Ross uses a wide variety of distribution tools such as buffer, and hootsuite, just to name a few. However, he is still using the traditional native scheduling tools that most business social media platforms already have.

43:59 – What strategies are best for brands that are already on page 1?  

According to Ross, businesses that are already on page 1 should focus on serp domination. And this is possible by thinking about ways that you can own a serp surround a certain keyword. Doing so helps you to create dynamic content just like Google’s acquisition of YouTube. In this section, Ross gives us an in-depth insight around this matter.

47:53 – The INVEST MORE, GUESS LESS concept as explained by Ross

Brands that are trying to take off and explode quickly to change the industry has a higher risk tolerance according to Ross. As long as you can get ahead of the curve and has a sustained leadership position gives you high growth opportunities in SEO.

52:00 – Ross’ advice in becoming an SEO professional

For Ross, the biggest thing that you can do in practicing SEO is by treating the internet as your mentor. Spending time with hands-on testing, jotting down notes, and watching SEO videos helps engrain into your mind all the fundamentals about SEO. And all of these are made possible with the help of the internet!

Let’s start with a couple of Google updates.

In a blog post this week, Google is updating its job posting guidelines to improve the quality of job seekers.

There’s a new directApply property.

A new editorial content policy

And they give a few tips on improving job seeker trust.

Trust is becoming more and more critical when it comes to Google.

Companies like Wordproof have been helping in this area with blockchain.

Let’s listen in on the founder of Yoast on Kevin Indig’s channel on what it’s all about.

What are your thoughts on this idea of blockchain and timestamps?

I love the idea and see how it can create a trust for Google and readers.

In this following clip Ross Hudgens, C.E.O. of Siege Media, was on the Kopywriting Kourse channel with Neville, and he was asked to answer How can you rank something #1 in Google in a minute and thought it was a pretty cool answer in a minute

All you need is the power of observation, as Mathew Woodward would say.

The answer to ranking #1 on Google is right the on Google.

Observe the search engine results and pages

And do it better.

Robbie Richards, a past guest on the show, release a video this week explaining the importance of Question-Based Keywords.

Be sure to watch the full video. He gives four places to grab question-based keywords using tools, people also ask, Reddit and Quora.

A couple of weeks ago, our guest Leo Soulas spoke about creating personas to do keyword research.

This week on the SEMrush channel, Kathryn Strachan of Copy House talks about Using Buyer Personas to build SEO Driven Content.

The first thing I ask for when working with a new company is asking for their persona docs.

It’s the quickest way to figure out a brand new company or client’s audience and will help you become that SEO rockstar.

This brings me to my guest today and content marketing rockstar who drops so many knowledge bombs on LinkedIn and Twitter.

Please ask all your content marketing questions in the live chat, and I will address them as they are received.

Please don’t forget to like this video while I get things set up.


#SEO #SearchEngineOptimization #SEOvideoSHOW

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Paul Andre “DRE” de Vera
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