SEO Video Show EP118: Ruan Marinho – SEO Strategist @ Develomark – Local SEO & Growing an Agency
Guest Bio
Ruan is an SEO expert and a search marketing expert.
Ruan worked in business development at Verizon, AT&T, and Comcast Cable, learning crucial communication skills from internet service providers.
Ruan is the owner of Develomark and the co-founder of SplashDash.
Ruan is an expert at creating lead-generation websites and digital marketing techniques.
Knowledge Bombs
16:34 – Get No. 1 Ranking on Google
Ruan explains that branding and marketing outside of Google are two of the most important strategies for website ranking. His company, Develomark, focuses on reputation management, link building, and brand search to get his clients on the 1st page of Google search results.
23:02 Using Software to Manage Clients
Ruan recommends using software like Ahrefs and SCM Rush to manage clients. He particularly has high praise for SCM Rush and its automatic reporting feature; it helps create monthly client reports. Ruan suggests using SCM Rush for client collaboration, Moz for local SEO, and Yext for non-local SEO.
25:15 Link-building methods
According to Ruan, some of the best link-building methods are adding citations and directory links to TX solutions. Before using link-building methods, businesses should also identify link-worthy keywords. This way, you can drive a lot of traffic to your website!
27:36 Tactics to Build-up a YouTube presence
Ruan started his SEO YouTube channel five years ago and gained over 100,000 subscribers. Ruan is different from other SEO content creators because he gives free transparency and knowledge. People related to his content, and he gained more subscribers.
29:50 2023 Local SEO Tips
Ruan tells viewers that they should leverage AI when creating SEO content. AI SEO tools like Jasper can help with large-scale tasks like creating new content and writing headlines. Ruan advises viewers to work with a client with branded search volumes; they’re more likely to rank higher organically on Google search results.
33:34 Crowdsourcing for Content
You’d need to visit different social channels and ask general questions about your content. For example, if you go to a public website like Reddit and post a question, you can expect a lot of people to comment on their answers. From there, you can use SEO to capture data for your client’s website.
35:36 Top 3 Recession-proof Industries that Offer SEO
The need to see a doctor remains constant in any economy, making healthcare a recession-proof investment. The legal and childcare industries are two other recession-proof industries that can benefit greatly from SEO services.
44:28 How often do you update your SEO writing and SEO knowledge?
Ruan says you should update your SEO portfolio whenever you gain new experiences. It’s trial and error, and working with different clients will teach you what strategies work and what doesn’t. Watching YouTube videos about SEO also helps with improving your skill set.
47:12 Ruan’s advice to aspiring SEO professionals
Understand the basic layout and site structure‒SEO is not just about working on a website; it’s about making one. If you want to become an SEO professional, you need to know the ins and outs of web development.
48:37 Ruan’s last piece of advice
Keep a close eye on AI metaverse applications because they’re reinventing how SEO works.
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My guest today!
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