Ryan Darani

Ryan Darani – SEO Consulting

Guest Bio:

Ryan is a full-time SEO Consultant who offers the best SEO in Peterborough.

He has worked alongside some global premium brands and local startups across niches.

He has several years of experience beating Google’s algorithms.

He is an official The Blueprint Training consultant.

He aims to become the best SEO consultant in the UK.

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Knowledge Bombs:

18:13- How does Ryan get page one ranking on Google?

The best way to get ranking on page one is to look out the data and find out exactly what Google wants, according to Ryan. As well as taking all the inspiration from your competitors and doing it ten times better with your own skill is viable too.

19:07 – When did Ryan first got into SEO?

Ryan first got into SEO when he changed careers from rapping. He started SEO when he was about to step into his 20s and got into it by chance. This includes doing PPCs and having social media work on Facebook back in the day. From then, he got so invested into it and never looked back.

20:09 – What made Ryan get interested on SEO?

Ryan is a real data nerd and he loves to identify trends and patterns. And since he was a writer and very keen on music about its flow, transitioning into SEO is easy for him since he can relate both things together.

21:03 – How did Ryan learn SEO?

A lot of Ryan’s experiences in SEO is about trial and error. For him, being super patient, especially during the early days of SEO is what helped him where he is today in the SEO industry.

22:00 – Who did Ryan follow during his early days in SEO?

Back in the day, Ryan followed a lot of people that are big in the SEO industry such as Craig Campbell, Lily Ray, just to name a few. According to him, these people offer so much expertise in their own fields that made him fell in love with the idea of SEO.

23:38 – How to get 2 million Clicks as explained by Ryan

In this section, Ryan gives us an in-depth overview of how to get those clicks for your website no matter how small your team is in the beginning. He shares his experience where he uses a healthcare website and how competitive it is to get that sweet market share.

27:07 – How did Ryan produce such content despite having a small team?

For Ryan, the best part about having a small team is you can have flexibility about processes. This means you can chop and change processes depending on the scale. He shares that one should get processes to a business as quickly as possible to find bottlenecks with ease and address those first before anything else.

28:04 – What is Ryan’s most important process that he brought into the business?

“Content Briefing” is the most important process that Ryan developed for his business. This process helped him and his team to save a lot of time in producing content from 3-4 hours down to 30 to 45 minutes.

29:20 – What is Ryan’s content optimization scheme on his briefing process?

In this in-depth section, Ryan gives us his “secret sauce” on how this content briefing works through the help of content optimization scheme. This includes having a page structure, thinking how a user can absorb information, integrating content prompts, and more.

31:45 – How does “E-A-T” play a role in Ryan’s research or overall strategy as a whole?

Ryan looks as “E-A-T” as a way to create business and brands in the internet and not just another “website”. He shares an example through a real-life scenario by putting yourself in a customer’s shoe and see how a store performs and caters you. And through the help of E-A-T, this gives businesses an opportunity to get a customer because of the trust you build with them so they don’t have to find another store or website.

33:25 – What is Ryan’s internal linking strategy he used on briefs?

Ryan’s take on internal linking is about trying to go after a particular category content at a time. He believes that covering multiple topics can be a recipe for disaster. So instead, it’s better to create content on a certain topic can help build relevancy and topical authority. This is where he can finally define internal links and connect them together with ease.

34:00 – How does Ryan’s testing works?

According to Ryan, effective testing is possible when viewing it from the lens of a marketer rather than a normal user. This includes running a survey and assess some missing gaps through feedback.

36:51 – Does Ryan do CTA only?

For Ryan, it’s not about doing CTA and converting only, but also having content around as well as the pricing too. Pricing helps him to trigger a response from customers to help him identify which area of it needs to be modified.

38:10 – How does Ryan build topical authority?

Ryan advices that one should always start with competitor analysis first in building topical authority. Doing so helps you understand your chances in ranking depending on your chosen topic.

40:45 – Ryan’s best tools for topic clustering

Ryan recommends tools such as “keyword insights” and “keyword cupid”, to name a few. He also suggests that building topical relevance is as easy as picking a theme of content that you want to go deep into it.

42:45 – Effective strategies in building engagement in LinkedIn

Engaging with people who have similar interest with you in LinkedIn is one way to be connected, as what Ryan had said. This means asking questions, being part of the conversation, and giving good value just to name a few.

46:39 – What does Ryan think about brands?

Ryan said that your brand is the center of everything that one should focus on in order to build longevity in the serps. Building a brand over a period of time can help with its discoverability. That’s why you shouldn’t just settle for a “website” alone, but also its identity through branding.

47:51 – How can long tail keywords have a deep understanding of a topic?

The more obscure the search is, the more involved the topic can be, as what Ryan said. This can also mean that your brand’s value is not just in the surface level, thus opening more possibilities.

49:29 – How does Ryan find these long tail keywords?

Ryan suggests using GSC, digging inside forums, or by doing research on sites like Quora and Reddit, for example. He said that you can find a lot of different topics in there that you can create as content for your brand.

51:00 – Ryan’s advice in becoming an SEO professional

Leverage all of the people in the SEO industry as much as you can is Ryan’s advice for people who want to become an SEO professional. Also, he said that you should never believe everything you see first without testing and validating them. Doing so helps you find the separation between a good SEO and a “great” SEO.

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Google News:

How can you organically get site links to show? John Mueller tells us how

I’ve noticed in the B2b space that corporate pages with more backlinks tend to pop up as site links.

Do you have a strategy to pop out certain pages as site links?

Drop them in the comments below.

One tactic I incorporate into my SEO strategy is Twitter.

Ross Simmonds tells us How Do You Grow Your Twitter Account.

An SEO secret that many do not know about is Twitter moments.
One of the most recent guides on Twitter Moment SEO is by Jesper Neissen link below
https://jespernissen.com/how-to-use-twitter-moments-for-local-seo/

Some of you may know I recently started a new role as the head of growth at a startup called Twingate.

Growth Marketing vs. SEO Is There A Difference?

That was the question Loren Baker asked Mark Spera on SEJ

Being the head of growth at a company is an excellent way to make all your marketing channels work together.

From social to affiliate partners, influencers can contribute to an overall SEO program.

Lily Ray was on Marie Haynes’s podcast and gave us a quick insight on E-A-T analysis.

E-A-T is a framework I always use in my organic growth strategy.

Do you know who else uses E-A-T in their SEO strategy?

My guest today!

Be sure to ask questions, and I will address them in the order they are received.

Here is a word from our sponsor.

https://ahrefs.com/awt

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