Ryan Stewart

Ryan’s marketing journey started over 10 years ago as a consultant for Deloitte,

He has worked with Target, Best Buy, Accenture and Department of Defense.

He built and sold companies.

He then went on and founded WEBRIS in early 2016.

In 2019 he founded the Blueprint Training

By 2020 he wrote the book The SEO Blueprint: How to Get More Organic Traffic Right NOW

He has an unhealthy obsession with being considered the world’s BEST internet marketer.

Please welcome the founder and author of the SEO Blueprint, Ryan Stewart

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20:30 – When did you start learning about SEO?

Ryan’s SEO journey started over ten years ago as a consultant for Deloitte. He always knew that it wasn’t the life that he wanted to live. Corporate America isn’t for him. Years later, he stumbled upon internet marketing (for what it’s called back then) and learned different lessons along the way. He’s learned a lot of important stuff about the marketing space, which ultimately paved the way for him to learn more about SEO in the following years.

26:50 – The Pain Was All Worth It!

When describing his work situation before he made it into the big league, Ryan had to endure painful situations during work. He went through a period of being uncomfortable, years & years of uncomfortable situations to get to the point where he could establish a self-sustaining business. For him, it was all worth it.

36:30 – Team Empowerment is Also KEY

According to Ryan, he was also empowering his team while doing business as it’s one of his goals to make his team potential leaders someday so it’ll benefit both him (the company) and the team (as individuals).

40:40 – Three Important Pillars from the Blueprint

According to Ryan, positioning, productization, and marketing apply to any business. These are the three pillars you can use to fortify your business in the growing market.

44:58 – How long did it take to write a book?

Ryan admittedly says that it took him three years to write his book because he was writing it all by himself. Each successful outline and chapter from the book was a product of Ryan’s dedication to sharing his hard-earned knowledge with the public. One of the most important lessons from the book was instilling “process” into your daily work routine.

49:40 – Why SEO and not paid ads?

One of the main reasons Ryan didn’t pursue doing paid ads before is that he doesn’t have a “process” to do it. According to him, he had a really good process in SEO which is why he’s winning a lot in the industry. If you didn’t know, Ryan emphasized how important process is in every aspect of work and life (you can read it from his book – SEO Blueprint!)

51:50 – Question from the audience: What would you say to someone looking to transition from freelancing to starting an agency?

For Ryan, there are several things that you need to understand and do. But it boils down to the following: One of the three pillars in marketing is knowing what your position in the market is and building that position. The second is production, and you just have to make sure that you’re doing something scalable and repeatable. In the end, it’s not about what we do, and it’s about what your clients need.

53:40 – Ryan’s tips for all budding SEO professionals

Focus on your craft. According to Ryan, it’s better to focus on one thing and be better at it. Especially in SEO, where positioning yourself plays a huge part in your road to success. If you want to start a career in SEO, it’s best to learn about it more and be better at it. Also, according to Ryan, this doesn’t mean that you should lack on the other elements; what he meant was to focus on one goal before moving on to the other.

56:03 – Another question from the audience: Apart from SEO skills, what other skills do you look for in a person to grow in the industry??

Aim to be a marketer, because for Ryan, learning the best marketing tactic for the company that you’re working for, with, or the company that you own will bring you steps ahead from your competition. Learning and understanding the best tactics to tackle the market is the best strategy you should develop while in the industry.

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Links to full videos mentioned in the show below:

Significant improvements to the data in the Search Console Index Coverage report
https://developers.google.com/search/blog/2021/01/index-coverage-data-improvements

Launching the Google News Performance report to help news publishers better understand user behavior on Google News on our Android and iOS apps
https://developers.google.com/search/blog/2021/01/google-news-performance-report

Question Hub Now open in the USA!
See the questions gathered by Google.
Answer them with your existing content.
Find new content ideas. https://questionhub.withgoogle.com/

As I was researching Google news I came across the featured case studies. There was one thing in common in all these case studies that increased CTR, organic search traffic. And that is Schema. I just want to make sure guys are implementing schema in your 2021 planning if you have not already.

Speaking of questions. Nathan Gotch answers 30 questions on Quora this week on his channel. Let’s check on out. https://youtu.be/kyCb6Bi5Ou8?t=165

Finding untapped opportunities can be really easy when you have a tool that can give real-time searched queries. Here’s a keyword research tip I learned for the first time this week https://youtu.be/hWxoo14Pp-E?t=235

Intent is a common topic in SEO. Let’s see how do we analyze the SERP of a keyword to understand the users intent https://youtu.be/pHR-IF7EYGU?t=2392

Tweet of the week is by Cyrus Shepard: 21 Smart Google SEO Tips for 2021. The number one thing he mentions is favicon optimization to increase CTR on mobile. High contrast to pop out

Best Whiteboard Friday published this year:

21 Smart Google SEO Tips for 2021 | @moz

1) Favicon Optimization
5) <Title> boilerplate
7) Relaunch top content
11) Mobile link parity
18) Dynamic Sitemaps
19) Passive link acquisition
21) Be the last click

➡️ https://t.co/1mjNX2K5Iz pic.twitter.com/8evJXo2L3Q

— Cyrus – Zyppy SEO (@CyrusShepard) January 13, 2021

Chris Palmer give us 5 SEO Tips For Image Optimization

Check out the full video to see a free tool where you can embed metadata into images

Gotta remember in image search when you click on the image it actually goes to the page that the image is on

Tips from Best Overall SEO Initiative – Enterprise Award by Search Engine Land – Lily Ray

My guest this week put out a video a few days ago called. Your agency is Broken.

Here’s 5 part SEO Framework Agency Guide to follow to give your ideas to get your agency started https://youtu.be/C4SFx9g5D00?t=449

#SEO #RandFishkin #SEOvideoSHOW

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