Sam Oh

Sam is a digital marketing consultant and strategist helping mid-sized companies grow their traffic and leads.

With a data-driven marketing approach, he has taken new websites from 0 – 2 million monthly visitors, creative social media campaigns, and out-of-the-box SEO/SEM/PPC tactics.

He has generated over 1.5 million leads and sales in 11 different niches.

Today, he runs a digital marketing agency in Toronto, Canada, and runs video/product education for Ahrefs.

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Knowledge Bombs:

19:11 – How does Sam get ranking on Google?

Getting a higher chance of ranking is all about utilizing keyword research. In this one, Sam explains how keyword research gives him higher stakes in Google search results.

20:05 – Sam’s early experiences in getting into SEO

Sam got into a pretty wild journey in trying to sell stuff in the past. While looking at different traffic sources, Sam eventually became an SEO thanks to his extreme mentality in trying to be the best among the rest.

23:24 – Turning a Job post into a Lead

The intent of a job post is to hire someone. Luckily, Sam found a way to turn this simple job post into a lead where he could get this into a potential client.

25:29 – How much SEO job is Sam doing now that he’s high in the ranks?

When you’re already at the top ranks of Google, you might be wondering how much work do you have to do in doing SEO. Sam is still pretty much in-charge of everything, especially video SEOs. And also, documenting stuff before handling them to other people too!

26:51 – Building an SEO-worthy YouTube channel

It can be a daunting experience to start a YouTube channel with little to no engagement from your target audience. For Sam, utilizing keyword-heavy topics is the best way to garner traction and skyrocket your channel.

28:34 – Making better Thumbnails for YouTube

Finding the perfect thumbnail that can attract viewers on YouTube is easier said than done. For Sam, it’s all about having a good designer who is on a similar wavelength as you when it comes to design.

31:29 – Traffic hacks for better SEO

Whether you want to gain traffic on Quora, Pinterest, or any other site in the internet, Sam has plenty of effective “traffic hacks” that you can follow.

35:01 – Backlink tips

Nowadays, backlinking is getting tougher compared to years ago. It can even turn into a pay-to-play game if not used effectively. In this section, Sam teaches us some few tips how to be a backlink expert for us to utilize.

38:55 – The future of blogging and SEO

With a plethora of outlets in the internet in recent times, the constant need of information continues to grow. Sam thinks that accessible information is crucial even today, which means the future of SEO is still brighter than ever.

40:41 – AHREFS underrated features

No matter how feature-filled your tools can be, there are still underrated features that might be unsung heroes for your SEO journey. In this section, Sam elaborates what AHREFS features that is definitely worthy of your attention now.

43:17 – Sam’s biggest SEO fail and how he handled it

It’s not always rainbows and butterflies in the world of SEO. Even Sam had his own share of SEO fails and how he overcame it. Get your notes ready because you will probably learn a thing or two from these mistakes.

49:16 – Targeting review keywords in the competition

The SEO world is all about competition, especially with news websites. But for Sam, as long as you have the right tools and relentlessness, you are off to a great start.

51:12 – Sam’s advice in becoming an SEO professional

It’s a long road ahead in becoming an SEO professional. For Sam, it’s about creating your own site that you are interested in, being teachable, not minding about the competition early on, understand the fundamentals, and more.

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Topic Timestamps:

19:11 – How does Sam get ranking on Google?
20:05 – Sam’s early experiences in getting into SEO
23:24 – Turning a Job post into a Lead
25:29 – How much SEO job is Sam doing now that he’s high in the ranks?
26:51 – Building an SEO-worthy YouTube channel
28:34 – Making better Thumbnails for YouTube
31:29 – Traffic hacks for better SEO
35:01 – Backlink tips
38:55 – The future of blogging and SEO
40:41 – AHREFS underrated features
43:17 – Sam’s biggest SEO fail and how he handled it
49:16 – Targeting review keywords in the competition
51:12 – Sam’s advice in becoming an SEO professional

Google released episode 30 Search Off the Record podcast. They talk about voice search, a sustainable way for Googlebot to index and crawl content, webmaster guidelines, and more!

Steve Toth released an excellent way to snag featured snippets for versus keywords. Let’s check it out https://youtu.be/tQBWYJmfiMM?t=70

Congrats to Steve Toth for reaching 10k newsletter subscribers. If you are not subscribed to seonotebook.com, do it after the show.

Clint Butler recently kicked off his 2022 SEO This Week with a new look and format.

This week he answers are nofollow links a Google Ranking Factor?

I’ve been a member of SIA, the search intelligence agency, for over five years.

A fantastic community of SEOs and SEO testers.

Loren Baker drops a video this week called “SEO In 2022: 10 Important SEO Trends You Need To Know”

Let’s check out one out. https://youtu.be/I-WHSeq848E?t=1766

I couldn’t agree more on unique quality images.

Especially if you want to start showing up in Google Discover.

Speaking of image. Dixon Jones had a panel of image SEO experts on his show.

Let’s check out a couple https://youtu.be/-uYzlt2EwHM?t=250

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