Towa Ghosh

Towa is an award-winning digital marketing professional with over ten years of focused experience in building SEO, SEM, and growth marketing campaigns for B2B and B2C organizations that range from Fortune 100 corporations to Silicon Valley start-ups.

She possesses excellent analytical, problem-solving, writing, and presentation skills and can translate marketing ideas and design concepts across all organizational levels.

She is an MBA honor graduate and the former head of SEO at VM Ware.

Would you please welcome the current head of SEO at Hewlett Packard Enterprise, Towa Ghosh

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22:10 – Towa’s SEO Strategies

In this section, Towa summarized her best tips in SEO. 1.) To focus on search intent, 2.) Set priorities (set KPIs, set goals, etc.). Always make sure to follow that vision that you’re driving.

23:00 – How Towa Started Her SEO Career

Towa is an award-winning digital marketing professional with over ten years of focused experience in building SEO, SEM, and growth marketing campaigns for B2B and B2C organizations. But before she mastered all of these fields, she began with humble beginnings in marketing, her first love.

25:00 – How did you learn SEO?

The Internet is the number one go-to if you’re looking for good sources in learning SEO, according to Towa. Also, she mentioned that she learned a lot during her first years working as an SEO for companies.

29:38 – Have you ever used GOOGLE STRUCTURE DATA – Critic Review Schema Properties?

For Towa, “timing matters in SEO.” She mentioned how important it is to keep up with the trends to leverage them. You don’t want your competitors to show up in those areas, as it’s much better if you show up there first!

38:40 – Towa’s Tips on Presenting Yourself for Recruitment!

As Towa shared her experience in joining a very prominent SEO agency, she explained how important it is to show a company that you’re targeting with a firm plan of elevating them and putting them on page 1.

43:20 – Know the People, Know the Priorities, Know the Whole System

Before reaching page 1, as an SEO, you have to prioritize working on different important following factors. Factors such as knowing the people you’re working with, knowing the priorities that the company has set, and knowing the relevancy around the contents you’re making.

51:19 – Towa’s Perspective on Enterprise SEO

In this section, Towa was asked about her perspective on changing SEO in the future. Her answers revolved around her work, which is enterprise SEO. She explains the importance of educating companies about SEO and evangelizing SEO to make it work seamlessly better.

54:20 – Towa’s Advice for Budding SEO Professionals

Just keep at it! According to Towa, it’s important to focus on what you’re learning about, focus on it until you gain enough experience. Have networking, know the right people, and know your team. Show your previous work to these types of people, show them your experiences, such as success stories and projects, so that they can value your work.

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First with Google news.

Google posted a blog to remind us to qualify links, and they also posted more info on their latest link spam update.

Yes, another Google update.

https://developers.google.com/search/blog/2021/07/link-tagging-and-link-spam-update?hl=en

Be sure to start qualifying your links like rel=sponsored rel=ugc and help the algorithm know more about your links.

Ryan Stewart, a past guest on the SEO Video Show, just announced he will be doing a How-to series on SEO Tools.

It’s a great resource from a top SEO. Be sure to check it out.

Andrew Steven & Viola Eva from Hight Voltage SEO analyzed two enterprise companies this week and broke down their SEO strategies.

Let’s check out a couple.

For a complete breakdown of the strategies they discovered, be sure to watch the whole video.

The 3rd strategy was on mass page creation, so check that out.

Did you know Trello’s pages get index by Google?

You can get creative with backlinks here.

MOZ CON just passed a couple of weeks ago. Great info.

Let’s listen in on Lily Ray’s most significant takeaways from this years MOZCON’s

I attended MOZCON this year, and Cyrus Shepard goes over three clicks signals from Google Search.

1. Being the 1str click on Google SERPs is a positive ranking factor
2. Earn “long clicks” once a searcher clicks on your page.
How long did they engage with your content before they go back to Google?
3. Being the last click, they find your page and do not go back to Google

He wrote a blog about this. The link is in the description:

https://moz.com/blog/click-based-seo-engagement-signals

Lily also mentioned a little about reporting.

Agency and in-house SEOs create a lot of reports.

DeepCrawl put out a video this week on how we can ensure they are unbiased.

Let’s check it out

Having an SEO platform like BrightEdge or Semrush can generate beautiful charts, but you still have to tell a story with data.

A book I learned how to do this well is Data Story by Nancy Duarte.

I highly recommend it if you are looking into a high-paying career in enterprise SEO.

Our last video clip today is from the Merkle agency team, which is identifying audiences with SEO

When you work in enterprise B2B, building audience profiles, identifying the intent and where they are in their buyer’s journey.

is all a part of the research that goes into a successful SEO program

This brings me to my favorite part of my show.

She is no stranger to enterprise SEO and b2b digital transformation.

If you have any questions on becoming an in-house enterprise SEO, please ask them in the live chat.

#SEO #SearchEngineOptimization #SEOvideoSHOW

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