Zhe L Scott

Zhe L. Scott, The SEO Queen, is a creative, yet technical marketing & search engine optimization coach who achieves authentic success through building credible, visible, and profitable brands.

She is the Chief Digital Strategist for the Seo Services company TSQ Marketing Inc.

With an MIT degree in the science of information technology management, Zhe is a sought-after digital marketing partner who procures tangible results for client companies.

Wins on Key Performance Indicators (KPIs) are transparently tracked, monitored, and evaluated.

Return on Investment is always considered when any digital marketing strategy is crafted.

Zhe not only has her finger on the pulse of today’s ever-shifting tech scene but also offers a credible track record.

She has 20+ years of experience in business development and entrepreneurial experience.

22:45 – How did the SEO QUEEN Trademark start?

If you didn’t know, Zhe was hailed as the “SEO Queen” of today’s era, but how did it all start?

24:50 – How did you start your SEO journey?

Zhe’s reputation as the Queen of SEO has reached all corners of the community. But before her reign, she started with humble beginnings as an aspiring SEO who graduated with an I.T management degree from MIT.

26:18 – How did it develop from there when you got into Raytheon?

In this section, while describing how she got her major, Zhe also described her experience working with Raytheon. This is the part where she explains how she got her master’s degree in public policy and worked with smaller businesses.

29:50 – How do you find your guests and your topics for your podcast?

One of Zhe’s strategies to make her SEO podcast work is to find solopreneurs, marketers, and people curious about SEO but who don’t have backgrounds in SEO yet. Her goal is to educate people about SEO and utilize it effectively to make businesses get a bigger range online.

31:50 – How can I get my book on Amazon?

As a professional blogger who got her SEO book onto Amazon, Zhe explains the basic blogging concepts and gives out some expert tips too! She mentioned being an affiliate, creating space on publishing platforms, etc. All you need to do is get your future book on Amazon too.

36:19 – Back, when I was still selling SEO Services, Building People’s Trust was a Struggle

The struggle is a major part of every successful SEOs life. Zhe shared her experiences of struggling to build people’s trust through her SEO services back in the day.

37:10 – Zhe Scott’s SUE Talks

Back in 2018, Zhe held great conferences talking on SUE Talks. A lot of these conferences were made to build the resilience of the Connected Women of Influence members, where she also mentioned its importance on SEO.

39:40 – Being a Big on Press Releases – The Experience

If you didn’t know, Zhe’s on Google page one for Black Owned SEO Company, which was possible through a press release! That’s one of the biggest achievements in her career. In this section, Zhe describes her experiences of being one of the prominent figures in the SEO community.

40:20 – Press Releases are Just the Easiest Ways to Get High-Value Backlinks to Your Site!

One of the best lines from the Press-release discussion between Zhe & Paul is when Lady Z talked about the importance of Press-Release in creating high-value links for your site.

41:47 – When you create your own Press-Room, you’re creating your own Landing Page for a Business

Another way to create another great backlink is to use press rooms for backlinks!

42:10 – Zhe’s Professional Tips for those who want to start their own SEO Career!

For Zhe, one of the best ways to learn how to be good at SEO is to listen to Neil Patel and read his books. Neil is her biggest inspiration for research (a great resource), and she truly admires him for what he did for her and the SEO community.

44:22 – BONUS: What are the steps to become an SEO King? – Question from the crowd

Before the show ended, Zhe was asked by one of the audiences, “What are the steps to become the SEO king?” This is a bit of a funny clip about a familiar experience that happened to her before!

SEO News:
Handling 307 Redirects #AskGoogleWebmasters

Last week I we learned a little about BERT. It’s been making a lot of noise lately especially with the new passage-based ranking.

Have you ever searched for something and found yourself hitting control F to find what you were searching for on a page? Passage-based ranking should eliminate this

Let’s listen into Marie Haynes current thoughts on how passage-based ranking will change SEO https://youtu.be/aT81H-R2x_A?t=621

A common theme this past week was all about user intent.

Authoritas give us a quick overview on broad intent categories. https://youtu.be/3J32w1GN5Aw?t=398

One of my SEO teachers Robbie Richards released also release a vide on intent

1) Sub-folder analysis
2) Sub-folder gap analysis
3) Investigational keyword modifiers
4) Comparative keyword modifiers
5) Organic-PPC gap analysis

Solid research techniques in less than 20 mins

SO why is mapping user intent critical to SEO? Eric Enge explains. https://youtu.be/XJtzsDbenBg?t=201

Jumping to another topic that came up a couple time was on Domain Authority

Cyrus from MOZ Whiteboard Friday give us a few use cases https://youtu.be/bflrQ3EiDo8?t=417

In contrast the SEO Consipiracxy channel talks about why Domain Authority in SEO is a BAD idea https://www.youtube.com/watch?v=rjH9aqzbOKM

Tweet of the week is by Danny Sullivan. If you’re translating content into another language, do make sure you’re also translating things like the tag and URLs https://twitter.com/dannysullivan/status/1319382566076518400

John Shehata gives 3 tips to optimize for Google discover on Crawling Mondays. https://youtu.be/gORwIzcPXvM?t=1824

The Mechanics of E-A-T: How Google Patents Can Help Explain How E-A-T Works https://www.searchenginejournal.com/how-e-a-t-works-google-patents/385562/

What do rendering, signal collection, and SEOs & devs have to do with each other? Search Off the Record https://open.spotify.com/episode/5BNpo6owMRbqeTeUkZOnYD?si=1DIjkPxuSwuREJjfFMW1Aw (27 min in .gif seo)

Google will soon identify individual passages of a web page to better understand how relevant a page is to a search. This will be a global change improving 7% of queries https://blog.google/products/search/search-on/