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HubSpot’s Traffic Drop, Meta Descriptions, & Apple’s AI Guidelines | SEO This Week Episode 12-2025

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In this episode of SEO This Week, we delve into:
• The truth behind HubSpot’s reported 80% blog traffic loss. 
• How to predict Google’s chosen meta descriptions using cosine similarity. 
• An overview of Google’s Vertex AI Text Embeddings API. 
• Google’s new ‘Relevant Topics’ search feature. 
• Insights from Apple’s leaked Preference Ranking Guidelines for AI responses. 
• Google Merchant Center’s new email content subscription feature. 
• The benefits of using WebP image formats for website performance. 

Stay tuned for expert analysis and actionable SEO strategies!

https://blog.hubspot.com/marketing/blog-traffic-loss-explainer

How To Predict the Meta Description Google Will Use for Target Keywords Based on Cosine Similarity


https://cloud.google.com/vertex-ai/generative-ai/docs/model-reference/text-embeddings-api
https://www.seroundtable.com/google-relevant-topics-39181.html

Apple’s Preference Ranking Guidelines: Leaked doc reveals scoring system for AI-generated responses



https://www.seroundtable.com/google-merchant-center-subscribe-emails-content-39178.html
https://learn.websquadron.co.uk/codes/#webp-converter

#seo #digitalmarketing #hubspot #googleseo #ai #webp #googlemerchantcenter

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Cosine Similaritydigital marketingGoogle Meta DescriptionsHubSpot TrafficSEO

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