SEO This Week Episode 45 – SEO Q & A – Office Hours

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● 00:28 📅 Jon Meacham recently attended the Digital Unfiltered conference, where he met industry professionals, including link builders and SEO experts.
● 02:10 🌐 Jon emphasizes the importance of connecting with younger professionals in the industry who are enthusiastic about learning and sharing knowledge.
● 03:07 🎲 Jon shares his experience at Caesars, highlighting the immense size of the property and the costliness of some of the items available for purchase.
● 07:04 📊 Lisa Parsielli discussed the importance of automating processes, creating process maps, and visualizing them for clients to understand better the value of services.
● 10:38 🛠️ Negative SEO was discussed, with Jon suggesting that it can be a tool for reputation management but should not be used against legitimate businesses.
● 13:41 🔗 Dori Friend introduced an analysis method involving comparing internal and external links on websites to understand how they impact rankings.
● 15:56 🌐 Dori Friend mentioned translating pages as a strategy, but Jon expressed reservations about this approach due to potential language barriers in customer service.
● 17:19 📰 Terry Samuels outlined a strategy of using press releases to build various types of links, including map links, review links, and image links, for client projects.
● 19:11 📊 Steve Toth provided insights into using Google Search Console and recommended connecting it to BigQuery for better data analysis and retention.
● 22:44 📚 Steve Toth offers access to the SEO Notebook archives for those who subscribe and miss previous editions.
● 24:12 🍽️ Kasra Dash discussed the concept of EAT (Expertise, Authoritativeness, Trustworthiness) and introduced the idea of a “toxicity threshold” when analyzing link profiles in Link Research Tools.
● 25:47 🧪 Using a toxicity threshold to assess the quality of backlinks can help you determine the threshold score you shouldn’t go below or exceed.
● 29:19 🚦 Google may penalize your website if it receives more traffic than it should naturally, so be cautious about artificially inflating traffic.
● 30:01 🎯 Specific SEO campaigns tend to be more effective than broad campaigns with a variety of keywords.
● 31:27 🧰 Chrome extensions like “One Tab” and “Pably” can assist with link building efforts.
● 32:37 🌐 Google Web Designer is a useful tool for creating banners and potentially adding schema to Google Display Network ads.
● 34:26 📧 MX Toolbox can help you ensure that your email domain is properly configured to prevent email spoofing and improve email security.
● 35:52 🔍 White Spark’s Global Citation Finder is a cost-effective tool to discover citations for local SEO.
● 36:21 🖼️ Leveraging Google’s entity buckets by optimizing images can improve your image SEO and local search presence.
● 40:47 💡 Consider testing whether a URL structure alone can connect two pages without internal linking and still have SEO benefits.
● 46:05 🕶️ Creating Google Chrome themes for keywords might have potential SEO benefits, although it’s debated among experts.
● 47:35 🛒 Removing secondary categories in Google My Business listings may positively impactmap rankings for your primary category.
● 48:48 💰 Calculate the potential profitability of an affiliate niche by considering factors like search volume, CTR, traffic, conversion rates, and product pricing.
● 50:13 💼 Affiliating for products like electric bikes involves calculating costs, profit margins, and conversion rates to determine its worth.
● 51:10 📻 Syndicating podcasts and using them for link building can enhance exposure and authority on various platforms.
● 53:00 ⚖️ Be cautious when using voice cloning, as legal issues could arise, and consider using voice changers for anonymity.
● 54:08 📈 Increasing podcast downloads with GSA and ranking services can boost podcast visibility.
● 55:27 🌐 Building landing pages for clients using unique HTML templates from sources like Envato Elements or Core tools can aid in link building.
● 56:11 🧩 Craig Campbell presented a Q&A session at the conference and offers link building services at links4u.com.
● 57:08 📰 Randy Rhodes discussed using press releases, Google Docs, Google Sheets, and creating podcasts as part of his service at 38 Digital.
● 58:36 🎤 SEO Chronicles by Holly, using 11 labs for voice cloning in podcasts is a recommended strategy.
● 01:02:06 🌐 Building national lead generation sites without GMB is possible but requires careful planning and phone call routing.
● 01:03:28 📚 When structuring a local website on a partial match domain, avoid repeating the service name and city in the URL of the service page.
● 01:05:36 🌐 Upcoming conference “POFU Live” by Semantic Mastery offers hands-on sessions, including content optimization, schema, and link building.
● 01:06:58 📈 Attendees at “POFU Live” will benefit from various expert speakers discussing topics like PBNs, ClickFunnels, and email strategies.