SEO This Week Episode 45 – SEO Q & A – Office Hours

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โ— 00:28 ๐Ÿ“… Jon Meacham recently attended the Digital Unfiltered conference, where he met industry professionals, including link builders and SEO experts.
โ— 02:10 ๐ŸŒ Jon emphasizes the importance of connecting with younger professionals in the industry who are enthusiastic about learning and sharing knowledge.
โ— 03:07 ๐ŸŽฒ Jon shares his experience at Caesars, highlighting the immense size of the property and the costliness of some of the items available for purchase.
โ— 07:04 ๐Ÿ“Š Lisa Parsielli discussed the importance of automating processes, creating process maps, and visualizing them for clients to understand better the value of services.
โ— 10:38 ๐Ÿ› ๏ธ Negative SEO was discussed, with Jon suggesting that it can be a tool for reputation management but should not be used against legitimate businesses.
โ— 13:41 ๐Ÿ”— Dori Friend introduced an analysis method involving comparing internal and external links on websites to understand how they impact rankings.
โ— 15:56 ๐ŸŒ Dori Friend mentioned translating pages as a strategy, but Jon expressed reservations about this approach due to potential language barriers in customer service.
โ— 17:19 ๐Ÿ“ฐ Terry Samuels outlined a strategy of using press releases to build various types of links, including map links, review links, and image links, for client projects.
โ— 19:11 ๐Ÿ“Š Steve Toth provided insights into using Google Search Console and recommended connecting it to BigQuery for better data analysis and retention.
โ— 22:44 ๐Ÿ“š Steve Toth offers access to the SEO Notebook archives for those who subscribe and miss previous editions.
โ— 24:12 ๐Ÿฝ๏ธ Kasra Dash discussed the concept of EAT (Expertise, Authoritativeness, Trustworthiness) and introduced the idea of a “toxicity threshold” when analyzing link profiles in Link Research Tools.
โ— 25:47 ๐Ÿงช Using a toxicity threshold to assess the quality of backlinks can help you determine the threshold score you shouldn’t go below or exceed.
โ— 29:19 ๐Ÿšฆ Google may penalize your website if it receives more traffic than it should naturally, so be cautious about artificially inflating traffic.
โ— 30:01 ๐ŸŽฏ Specific SEO campaigns tend to be more effective than broad campaigns with a variety of keywords.
โ— 31:27 ๐Ÿงฐ Chrome extensions like “One Tab” and “Pably” can assist with link building efforts.
โ— 32:37 ๐ŸŒ Google Web Designer is a useful tool for creating banners and potentially adding schema to Google Display Network ads.
โ— 34:26 ๐Ÿ“ง MX Toolbox can help you ensure that your email domain is properly configured to prevent email spoofing and improve email security.
โ— 35:52 ๐Ÿ” White Spark’s Global Citation Finder is a cost-effective tool to discover citations for local SEO.
โ— 36:21 ๐Ÿ–ผ๏ธ Leveraging Google’s entity buckets by optimizing images can improve your image SEO and local search presence.
โ— 40:47 ๐Ÿ’ก Consider testing whether a URL structure alone can connect two pages without internal linking and still have SEO benefits.
โ— 46:05 ๐Ÿ•ถ๏ธ Creating Google Chrome themes for keywords might have potential SEO benefits, although it’s debated among experts.
โ— 47:35 ๐Ÿ›’ Removing secondary categories in Google My Business listings may positively impactmap rankings for your primary category.
โ— 48:48 ๐Ÿ’ฐ Calculate the potential profitability of an affiliate niche by considering factors like search volume, CTR, traffic, conversion rates, and product pricing.
โ— 50:13 ๐Ÿ’ผ Affiliating for products like electric bikes involves calculating costs, profit margins, and conversion rates to determine its worth.
โ— 51:10 ๐Ÿ“ป Syndicating podcasts and using them for link building can enhance exposure and authority on various platforms.
โ— 53:00 โš–๏ธ Be cautious when using voice cloning, as legal issues could arise, and consider using voice changers for anonymity.
โ— 54:08 ๐Ÿ“ˆ Increasing podcast downloads with GSA and ranking services can boost podcast visibility.
โ— 55:27 ๐ŸŒ Building landing pages for clients using unique HTML templates from sources like Envato Elements or Core tools can aid in link building.
โ— 56:11 ๐Ÿงฉ Craig Campbell presented a Q&A session at the conference and offers link building services at
โ— 57:08 ๐Ÿ“ฐ Randy Rhodes discussed using press releases, Google Docs, Google Sheets, and creating podcasts as part of his service at 38 Digital.
โ— 58:36 ๐ŸŽค SEO Chronicles by Holly, using 11 labs for voice cloning in podcasts is a recommended strategy.
โ— 01:02:06 ๐ŸŒ Building national lead generation sites without GMB is possible but requires careful planning and phone call routing.
โ— 01:03:28 ๐Ÿ“š When structuring a local website on a partial match domain, avoid repeating the service name and city in the URL of the service page.
โ— 01:05:36 ๐ŸŒ Upcoming conference “POFU Live” by Semantic Mastery offers hands-on sessions, including content optimization, schema, and link building.
โ— 01:06:58 ๐Ÿ“ˆ Attendees at “POFU Live” will benefit from various expert speakers discussing topics like PBNs, ClickFunnels, and email strategies.

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