SEO This Week: Google’s Chrome Divestiture, Core Update Impact, and the Evolution of E-E-A-T

In this episode of SEO This Week, we dive into several breaking developments shaking up the search landscape. We analyze the potential impact of Google being forced to divest its Chrome browser, explore the March 2025 Core Update reactions, and clarify Google’s stance on E-E-A-T implementation. Plus, we cover exciting Search Console API updates, the growing problem of content churn, and why “brand visibility” might be replacing traditional SEO thinking. Stay updated with these critical changes affecting your search strategy!
👉 TOPICS COVERED:

Google’s potential Chrome browser divestiture
Search Console API’s new 24-hour hourly data
The content churn crisis and how to address it
LLMs.txt proposed standard for AI crawling
Google News and automatically generated content
March 2025 Core Update impact analysis
Google’s clarification on implementing E-E-A-T
Brand visibility as the new SEO paradigm
CTR impact of location-first title tags

📌 RESOURCES MENTIONED:
All links to articles discussed available below!
https://www.yahoo.com/news/google-must-divest-chrome-browser-200805882.html?guccounter=1

Google Search Console API gains 24-hour hourly data for past 8 days coming soon

https://moz.com/blog/content-churn-increase?_hsmi=352595483

Meet LLMs.txt, a proposed standard for AI website content crawling

https://www.seroundtable.com/google-news-automatically-generated-publications-39149.html
https://news.google.com/publications/CAAqBggKMLXKIzD8vAQ?hl=en-US&gl=US&ceid=US%3Aen
https://www.seroundtable.com/google-march-2025-core-update-poll-39152.html
https://www.searchenginejournal.com/google-confirms-you-cant-add-eeat-to-your-web-pages/543177/
https://dev.to/dansasser/how-i-scored-an-82-in-e-e-a-t-and-built-an-seo-strategy-that-thinks-like-an-ai-2b07

Brand Visibility Is the New SEO

https://www.searchpilot.com/resources/case-studies/adding-location-to-start-of-title-tags-ctr

#SEOUpdates #GoogleAlgorithm #ChromeDivestiture #EEAT #CoreUpdate #SearchConsoleAPI #ContentStrategy #BrandVisibility #SEONews #DigitalMarketing #SearchEngineOptimization #GoogleNews #SEO2025