3 Ways to Use PPC-Organic Gap Analysis

In this video, I’ll show you how to pinpoint valuable gaps using a largely untapped strategy called organic-ppc gap analysis.

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This keyword gap analysis method has three practical use cases:

1. Find all the keywords that your competitors are bidding on that you are not.
2. Find all the keywords you rank for outside the top 3 positions, but are not bidding on. This can highlight areas where you need paid aircover while organic rankings are maturing.
3. Find all the keywords that your competitors are bidding on that you aren’t targeting in your organic strategy.

As always, we’ll walk through a series of working examples so you can take this tutorial and immediately apply it in your business.

We’ll cover some working examples for different business types so that you can take the training and immediately apply it your business.

πŸŽ₯ RELATED VIDEOS:

▢️ Semrush keyword research tutorial: https://youtu.be/cs28da7DzIQ

▢️ How to find profitable keywords: https://youtu.be/d5vgoMUOARQ

▢️ Competitor keyword research tutorial: https://youtu.be/S52sh3PuZaA

➑️ RESOURCES:

πŸ‘‰ Join 700+ other students and get access to my premium training program, The SEO Playbook: https://www.robbierichards.com/seo-course/

πŸ”” Subscribe for more actionable bite-sized SEO tutorials: https://www.youtube.com/channel/UC3A1tHgfSAKQV70V21wu2OQ?sub_confirmation=1

#semrushkeywordgap #semrushkeywordgaptool

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