How can you consistently create catchy, attractive, useful content that everybody will want to link? Shannon McGuirk from Aira and Mark Johnstone from Content Hubble tell us how:
01:22 Where does content ideation sits within the content marketing process?
05:42 What are the building blocks of the content ideation process?
17:30 How do you align ideas with the business purpose?
23:28 Which are the most common errors?
29:37 What are the best content pieces you’ve recently seen and why?
#ContentIdeation #ContentCreativity #ContentMarketing