Google uses “context identifiers” to better understand every link you build.
What are context identifiers?
Short answer – The words and phrases surrounding each internal and external link.
But the interesting part is that you can optimise them to make your backlinks even more effective.
https://www.searchlogistics.com/learn/seo/link-building/google-backlink-patents-decoded/
#seo #googlepatents #linkbuilding #backlink #searchlogistics