The Hottest SEO and AI search stories of the week with #SEOFOMO TL;DR:
* Google August 2025 Spam Update Impact Felt Quickly by Barry Schwartz
* The VP of Product at Google Search has shared in X that they will be featuring more links in AI Mode
* New Research: 20% of Americans use AI tools 10X+/month, but growth is slowing and traditional search hasn’t dipped by Rand Fishkin
* Web Guide, AI Mode/Overviews, and the Rise of AI Search SEO: How Query Fan-Out is Reshaping Google Search by Gianluca Fiorelli
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