How to measure the before/after Impact in Organic Search Traffic of AIOs 👀
The impact of AIO’s in your SERPs can vary *a lot* and not only due to their volatility: depending if you’re included or not, the inclusion of links or not in them, the shift in impressions of affected queries and more! Here’s the process I follow to take more metrics and context into account to assess the before/after for the same queries, while keeping a closer look at other metrics like impressions shift to better understand their impact.
