TikTok is a huge, there’s no doubt about it. While it was once thought of as a fad, it seems to only be increasingly in popularity. However, a popular app doesn’t necessarily translate into being particularly for SEO. So, in my opinion, is TikTok useful for SEO?
Largely, no. The audience on TikTok aren’t looking for digital marketing tips or even products in general. They’re there for a laugh. It can be a great place to grow a personal platform and have a good time, but it doesn’t necessarily funnel and audience to your brand or personal site. It’s something for video marketers to consider.
This clip is from a recent Q&A session, you can view the full thing here: https://www.youtube.com/watch?v=-WC5ZqIXzBo&t=4s
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