Semrush Keyword Gap Analysis Tutorial

In this video, I’ll show you how to perform keyword gap analysis with Semrush.

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Semrush’ keyword gap tool enables you to quickly compare your website against the competition and identify high-value gaps in your content strategy.

You can use Semrush to:

1: Identify all the keywords your competitors are ranking for that you aren’t.
2: Identify keyword gaps across specific subfolders and subdomains. This is an extremely powerful use case for focusing the keyword gap analysis process on only the most valuable keyword opportunities for your business.
3: Identify all the high-intent keywords that your website ranks for outside the top 3 organic positions that you are not bidding on. This presents an opportunity to provide paid aircover while rankings are maturing.
4: Identify paid keyword gaps.

I’ll show you how to use Semrush’ keyword gap tool to perform each of the use cases above, and also walk through several real-world examples so that you can take the training and immediately implement it on your business.


▶️ Semrush keyword research tutorial:

▶️ How to find profitable keywords:

▶️ Competitor keyword research tutorial:


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