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46:30

How Does Google Work : From Strings To Things – Understand a Search Engine for Advanced SEO

The move from strings to things was inevitable for Google, the Search Engine. I talk a lot about the importance of entities for SEO with my special guest Bill Slawski. The concept of keyword is very basic. We need to understand how to explore a topic and become relevant around entities. In this podcast, Bill […]

December 9, 2020

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01:35:18

How Google’s Rankbrain, Bert, and Humminbird CHANGED Search Engine algorithms FOREVER

It was inevitable and it is now everywhere. They call it Artificial Intelligence, Machine Learning or Deep Learning. Google made the move early on to improve search results quality and scale up their system. It’s been a rocky ride so far, and we have not seen the end of the evolution. The entire team of […]

December 16, 2020

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01:23:19

The Future of Google and what it means for Search Engine Optimization

The future of Search is largely predicated upon what Google does. Voice Search, Augmented Reality, etc. The labs of the search engine are filled by amazing technological inventions. Bill Slawski from https://gofishdigital.com/ and https://www.seobythesea.com/ helps us shape the future of Search. He has been documenting search engine algorithms patents since 2005 and has a good […]

December 23, 2020

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