The rel=nofollow attribute was invented by Google to fight spam comments. Today, it is a Pagerank dead end, making SEO linkbuilding a bit tricky. When Nofollow appeared, I ran an experiment to prove that Google was going behind the attribute to check what’s going on in the link. After a couple of years, it seemed […]

Plenty of tools are sharing some kind of KPI to analyze the difficulty of your keywords. My trick is to use the all in title operator on Google. It’s free and accurate, I use it for 20 years now. As always, this is only my opinion. Please don’t hesitate to share your point of view […]

To attract GoobleBot, the main factor is Pagerank. The more you have, the more Google will come visit your website. Moreover, it’s happening on a page level. Crawl budget became a very trendy topic in the SEO industry, but there are many misconceptions and myths around about it. You can train Googlebot to visit efficiently […]

An algorithmic Google penalty can be tricky, especially during a Core Update of the Search Engine algorithms. Are you sure the website is affected by symptoms linked to the Google Core Update? If it’s likely you got hit by a Core Update algorithm, which affected your website, it might not be a penalty. Simply, the […]

Cloaking is not strictly a Black Hat SEO tactic. Of course, there is a Google Guidelines compliant way to use cloaking and the other way. Cloaking is a simple technique that allows to present a different page, depending on the user. Traditionally, it is use to present one page to the human user and another […]

Since I started doing SEO in 2004, .Edu and .Gov domain extensions always were targeted by SEO. Supposedly, they are better valued by Google. IMO the Domain Extension is not related to the potential power of the website. Since the websites that use a .Gov and .Edu are most likely to receive quality backlinks, I […]

Buying an Expired Domain is a great tactic to include in an SEO strategy to rank high on Google SERP. Linkbuilding is a vital asset in your Search Engine Optimization strategy to perform well on Google. Without backlinks, you won’t hit the number one spot and stay there. Buying an Expired Domain is part of […]

Google propaganda put fear into website owners about backlinks. Google’s message is simple: publish amazing content and everybody will build links pointing towards your URL. It is not 100% false since top content producers can do whatever they want and people will talk about it. For the rest of us, promoting the content is mandatory. […]

There is now a wide choice of domain name extensions, but we still see .com and country-specific domain extensions dominate Google SERP. Does it mean these new TLDs are not suitable for SEO? Can you rank high on Google Search Results Page with a new and exotic extension for your domain? Let’s found out in […]

It is silly to believe an average ratio of SEO Optimized Backlinks Anchor Text exists. One day, someone or something made that claim and everybody believed it. Actually, I know who started to spread this SEO Myth and he did it as a troll. Don’t believe the hype. In fact, don’t take anything for granted, […]

Money does not buy the right to be relevant in SEO. When you buy a Google Ad, you purchase real estate in the form of ranking and clicks. In SEO, you pay to prove you are relevant. Having more money does not guarantee a high ranking on Google SERP. However, you need to deploy resources, […]

When I started SEO, we had no tools. Today, there are more SEO Tools than anyone can wish for. The choice is illimited, but your needs must define which one you pick. Backlinks analysis is part of the data we must explore. The tool you choose to analyze backlinks will determine how well you can […]