AI Search Structure, Google AI Mode & Forecasting Insights | SEO This Week Episode 22-2025

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In this episode of SEO This Week, we dive into the latest developments shaping search:

• Content Structure for AI Search — practical guidance from Chris Green
• Chunked, Retrieved & Synthesized — decoding Duane Forrester’s approach
• Google’s AI Mode for Product Pages — rollout details & early test results
• SEO Forecasting — Whiteboard Friday’s proven techniques
• Measuring SEO ROI — Intergrowth’s framework for real impact
• Webspam Watch — the forms Google still can’t tackle
• OpenAI ChatGPT Analytics — fresh update & implications
• Moz’s MCP — what it means for your content strategy
• Keyword Research Dashboard — build one in Data Studio with BrightLocal
• AI-Search Optimization Checklist — Aleyda Solis’s step-by-step guide
• Microsoft Copilot Vision on Windows — first look and SEO takeaways

📚 Resources & Links
https://www.chris-green.net/post/content-structure-for-ai-search
https://duaneforresterdecodes.substack.com/p/chunked-retrieved-synthesized-not

What does Google’s AI Mode really want from your product page — and what exactly is Chunk Optimization?

https://moz.com/blog/seo-forecasting-whiteboard-friday

The ROI of SEO in the AI Era

https://www.seolondonsurrey.co.uk/blog/forms-of-webspam-that-google-seems-to-be-failing-to-get-to-grip-with

Early testing of Google’s AI Mode

https://www.seroundtable.com/openai-chatgpt-analytics-update-39590.html

Moz MCP: Bring Your SEO Tool Capabilities into LLMs

https://www.brightlocal.com/resources/keyword-research-data-studio-dashboard/

The AI Search Content Optimization Checklist [With Examples + Google Sheets]

https://www.theverge.com/news/685963/microsoft-copilot-vision-windows-launch

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#seo #aisearch #googleaimode #SEOForecasting #SEOROI #Webspam #chatgpt #Moz #keywordresearch #CopilotVision