Case Study: Does Broken Link Building Work Today?

Does broken link building still works today? See our results from trying to build links off of one of Google’s broken pages.

Additional SEO Resources

Link Building with Google Sheets: Start Guest Posting in 15 Minutes ►

Broken Link Building in Action (Strategies, Outreach Emails and Stats Revealed) ►

Link Building Tutorials (Step-By-Step) ►

Aira’s 2020 state of link building report showed that broken link building is the second most popular link building tactic to generate backlinks.

But many people have hated on this tactic. In fact, in that same report, Rand Fishkin said… “Broken link building still works? And it’s the SECOND most popular link building tactic?!

Our experience was different. We did a broken link building campaign in 2018 which resulted in a surprising conversion rate of 28.8% — albeit — a rather small campaign.

But that was over 3 years ago.

So a couple months ago, we ran a new broken link building campaign to see if broken link building still works today.

In this video, you’ll see the results, mistakes, and the processes we used to launch this link building campaign in under 2 hours.


0:00 Intro
2:11 Broken link building campaign stats
5:31 Creating a blitz list
7:13 Vetting your prospects
8:30 Creating your pitch
12:11 Takeaways from Sam’s link building campaign

#brokenlinkbuilding #linkbuildingcasestudy #linkbuilding

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